Coffee Product Marketing Claims & Demos Lead

Versuni; Netherlands; Hybrid; EUR 70,000 - 98,000; Full time

Benefits offered by this job

Hybrid working model

Work from home support

Pension scheme

International travel up to 30 days

Health insurance discount

Gym membership discount

Product discounts

Company bicycle

Job summary

Versuni in the Netherlands is seeking a Product Marketing Claims & Demonstration Owner for the Coffee category. You will translate technical features into consumer benefits and develop compelling claims and demonstrations for launches.

Work will involve cross-functional collaboration with UXR, Engineering, Legal, and Marketing to substantiate claims, maintain the claims repository, and translate external trends into actionable guidance for product and activation teams.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Product Management, Communication, or a related field.
• 5+ years of relevant experience in Product Marketing, Consumer Activation, Product Management, Claims Development, Product Demonstration, or related disciplines.
• Clear storyteller who simplifies technical complexity into compelling consumer benefits.
• Ability to work independently, solve new problems, and lead cross-functional projects with limited guidance.
• Hands-on and curious: comfortable engaging directly with products, prototypes, experts, and users.
• Externally oriented: actively looks beyond internal knowledge for inspiration and emerging developments.
• Commercially minded: Connects product superiority with consumer relevance and market impact.
• Fluent written and spoken English.

Responsibilities

• Translate technical product features into clear consumer benefits.
• Develop product claims and demonstrations for internal and external audiences.
• Support claim substantiation and validation with UXR, Engineering, Legal, and experts.
• Ensure claims, demos, and value propositions are ready for key projects and launch milestones.
• Facilitate cross-functional workshops to define consumer value, claim territories, reasons to believe, and demonstration opportunities.
• Maintain claims, evidence, and the approved claims repository across coffee category.

Skills

Clear storyteller

Cross-functional leadership

Independent work

Hands-on curiosity

External orientation

Commercially minded

Fluent English

Education

Bachelor's or Master’s degree in Marketing/PM/Communications

Job description

Versuni in the Netherlands is seeking a Product Marketing Claims & Demonstration Owner for the Coffee category. You will translate technical features into consumer benefits and develop compelling claims and demonstrations for launches.

Work will involve cross-functional collaboration with UXR, Engineering, Legal, and Marketing to substantiate claims, maintain the claims repository, and translate external trends into actionable guidance for product and activation teams.