Coffee Product Marketing Lead: Claims & Demos

Versuni (formerly Philips Domestic Appliances); Drachten; Hybrid; EUR 75,000 - 95,000; Full time

Benefits offered by this job

International salary benchmarking

Annual incentive program

Top-tier pension scheme

Hybrid working model

Work from home allowances

Global mobility up to 30 days a year

Extensive holiday package

Bicycle plan

Health insurance discount

Gym membership discount

Product discounts

Job summary

Versuni in the Netherlands seeks a Product Marketing Claims & Demonstration Owner for the Coffee category to translate innovations into consumer benefits, develop claims, and design tangible demonstrations.

You will collaborate with UXR, Engineering, Legal and Marketing to prepare compelling narratives, substantiation, and launch-ready materials, while monitoring competitive trends and consumer insights.

Qualifications

• Translate technical features into consumer benefits.
• Lead cross-functional projects with limited guidance.
• Develop product claims and demonstrations.
• Collaborate with UXR, Engineering, Legal.
• Ensure claims and demos align with launches.
• Support substantiation with experts.

Responsibilities

• Translate technical product features and innovations into clear, consumer-relevant benefits.
• Develop product claims and persuasive demonstrations for diverse audiences.
• Support claim substantiation with UXR, Engineering, Legal, and experts.
• Ensure claims and demos are ready for key projects and launches.
• Facilitate workshops to define consumer value, reasons to believe, and demos.

Skills

Clear storyteller

Independent work

Cross-functional leadership

Problem solving

Curiosity

Commercial mindset

English fluency

Education

Bachelor’s or Master’s degree in Marketing/PM/Communication

Job description

Versuni in the Netherlands seeks a Product Marketing Claims & Demonstration Owner for the Coffee category to translate innovations into consumer benefits, develop claims, and design tangible demonstrations.

You will collaborate with UXR, Engineering, Legal and Marketing to prepare compelling narratives, substantiation, and launch-ready materials, while monitoring competitive trends and consumer insights.