Product Marketing Claims & Demonstration Owner, Coffee Category

Versuni (formerly Philips Domestic Appliances); Drachten; Hybrid; EUR 75,000 - 95,000; Full time

Benefits offered by this job

International salary benchmarking

Annual incentive program

Top-tier pension scheme

Hybrid working model

Work from home allowances

Global mobility up to 30 days a year

Extensive holiday package

Bicycle plan

Health insurance discount

Gym membership discount

Product discounts

Job summary

Versuni in the Netherlands seeks a Product Marketing Claims & Demonstration Owner for the Coffee category to translate innovations into consumer benefits, develop claims, and design tangible demonstrations.

You will collaborate with UXR, Engineering, Legal and Marketing to prepare compelling narratives, substantiation, and launch-ready materials, while monitoring competitive trends and consumer insights.

Qualifications

• Translate technical features into consumer benefits.
• Lead cross-functional projects with limited guidance.
• Develop product claims and demonstrations.
• Collaborate with UXR, Engineering, Legal.
• Ensure claims and demos align with launches.
• Support substantiation with experts.

Responsibilities

• Translate technical product features and innovations into clear, consumer-relevant benefits.
• Develop product claims and persuasive demonstrations for diverse audiences.
• Support claim substantiation with UXR, Engineering, Legal, and experts.
• Ensure claims and demos are ready for key projects and launches.
• Facilitate workshops to define consumer value, reasons to believe, and demos.

Skills

Clear storyteller

Independent work

Cross-functional leadership

Problem solving

Curiosity

Commercial mindset

English fluency

Education

Bachelor’s or Master’s degree in Marketing/PM/Communication

Job description

Delivering 5-star coffee experiences requires more than outstanding products. It requires compelling product stories, convincing demonstrations, and clear consumer value propositions that help innovations stand out in a highly competitive market.
This role translates product innovations into compelling consumer benefits, product claims, demonstrations, and activation concepts that support successful product launches and strengthen consumer preference.The position operates with User Experience Research team and at the intersection of Product Management, Marketing, Innovation, Engineering.

It combines product storytelling, claims development, competitive intelligence, and consumer activation. The role uses consumer insights and works with UXR, while UXR owns research execution.

• Product Marketing Claims & Demonstration Owner, Coffee Category
• Location: Netherlands
• Salary: EUR 75000 - EUR 95000

The impact you’ll make:

Claims, Product Demonstrations & Consumer Storytelling

• Translate technical product features and innovations into clear, compelling, and consumer-relevant benefits.
• Develop product claims and distinctive demonstrations that make product benefits tangible for internal and external audiences.
• Support claim substantiation and validation in collaboration with UXR, Engineering, Legal, and technical experts.
• Ensure claims, demos, and value propositions are ready for key projects and launch milestones.
• Facilitate cross-functional workshops to define consumer value, claim territories, reasons to believe, and demonstration opportunities.
• Maintaining claims, evidence, and the approved claims repository across coffee category;

Competitive Intelligence & Trend Scouting

• Monitor competitor launches, product propositions, claims, demonstrations, and communication approaches across coffee and adjacent categories.
• Benchmark competitor products and experiences to identify meaningful differences, white spaces, and communication opportunities.
• Translate external developments into concise updates, inspiration, and actionable recommendations for Product, Marketing, Innovation, and UXR teams.

Consumer Understanding & Insight Integration

• Leverage existing consumer, market, UXR, and sensory insights to strengthen product positioning and activation.
• Collaborate with UXR to identify learning gaps and define focused research and validation activities when needed.
• Use consumer feedback, Ratings & Reviews, social listening, and market intelligence as inputs for claims and activation decisions.
• Ensure consumer language and real usage context remain visible in product stories and demonstrations.

The skills and knowledge you’ll bring:

Required

• Bachelor’s or master’s degree in a relevant field: Marketing, Product Management, Communication, or a related field.
• At least 5 years of relevant experience in Product Marketing, Consumer Activation, Product Management, Claims Development, Product Demonstration, Consumer Research or a related discipline.
• Clear storyteller: simplifies technical complexity into simple and compelling consumer benefits.
• Ability to work independently, solve new problems, and lead cross-functional projects with limited guidance.
• Hands-on and curious: comfortable engaging directly with products, prototypes, experts, and users. Balances robust proof with speed, feasibility, and launch needs.
• Externally oriented: actively looks beyond internal knowledge for inspiration and emerging developments.
• Commercially minded: Connects product superiority with consumer relevance and market impact.
• Fluent written and spoken English.

Readiness to come to the office 3 days a week

Nice to Have

• Experience in Domestic Appliances, Coffee, Food & Beverage, or adjacent consumer product categories.
• Background in Consumer Insights, UX Research, Market Research, or qualitative and quantitative research methods.
• Knowledge of sensory science or sensory evaluation methods.
• Coffee tasting, barista, or broader coffee industry experience.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more
• Top of the market pension scheme | with higher-than-average company contributions
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
• Health Insurance Discount | when signing up with our partner insurance
• Gym Membership Discount | to support your focus on health and wellbeing
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?