Category & Trade Marketing Specialist

Versuni; Eindhoven; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Performance-based bonus

Pension plan

Work-from-home allowances

Work from abroad up to 30 days per yr

Product discounts on Versuni products

Job summary

Versuni, a global leader in home appliances, is seeking a Perfect Store Manager to own and drive the retail strategy for the Airfryer category. You will translate category and RGM strategies into actionable priorities across channels and partners, driving growth and optimal in-store and online activation.

You will lead 12-month promotional calendars, develop local brand activations, and optimize visual merchandising to boost shopper conversion and brand presence.

Qualifications

• Master's degree or equivalent in Business, Marketing, Strategic Management, or a related field.
• 5+ years of shopper marketing or related commercial experience with strong in-store execution and promotions.
• Experience with Revenue Growth Management (RGM) and translating strategies into retail execution.
• Fluent in English and Dutch; French is a plus.

Responsibilities

• Lead Perfect Store & E-Commerce execution with priority retail partners, ensuring impactful store setups, promotions, and in-store and online point-of-sale materials that maximize visibility, shopper navigation, and brand impact.
• Develop customer-specific Perfect Store, E-Commerce, and Revenue Growth Management (RGM) strategies, optimizing category approaches, assortment, pricing, promotions, and activation plans to drive sustainable commercial growth.
• Design and implement tailored visual merchandising solutions, including displays, secondary placements, end caps, and shelf navigation materials, to improve shopper conversion and strengthen brand presence at the point of purchase.
• Create and deliver customer-specific promotional plans and Perfect Store activations, translating commercial strategies into impactful in-store and online execution. Partner with KAMs, Trade Marketing, and Consumer Marketing Managers to ensure alignment with customer priorities and brand objectives.
• Analyze and report in-store and online shopper marketing performance, using insights and data to optimize activities and improve commercial outcomes.
• Collaborate with the global Perfect Store capability team to deploy best practices, analytical tools, and capabilities that continuously strengthen local execution.

Skills

Project management

Analytical thinking

Cross-functional collaboration

Education

Master's degree or equivalent in Business, Marketing, Strategic Management, or a related field

Job description

About The Role

Versuni, formerly Philips Domestic Appliances, is a global leader in home appliances with iconic brands such as Philips, Saeco, and Gaggia. We operate in over 100 countries, partnering with the world's leading retailers to bring meaningful innovation into millions of homes. Our international and collaborative culture empowers people to make a real impact while continuously growing and developing every day.

As a Perfect Store Manager, you will own and drive the retail strategy for our key category Airfryer, translating category and Revenue Growth Management (RGM) strategies into clear commercial priorities across channels and retail partners. You will identify opportunities to drive category growth, shopper conversion, and commercial performance, and define the right category, assortment, promotion, and activation approach to win at the point of purchase.

You will also lead the execution of Perfect Store initiatives across our priority retail partners, maximizing in-store visibility, shopper navigation, and brand activation. This includes managing the 12-month promotional calendar, developing local brand activations and visual merchandising materials, and tracking performance to ensure strong execution against our strategic and commercial objectives.

This position is hybrid, for the successful candidate, the role requires being present at our Eindhoven office one day per week, therefore candidates living in that area will also be considered.

The Impact You’ll Make

• Lead Perfect Store & E-Commerce execution with priority retail partners, ensuring impactful store setups, promotions, and in-store and online point-of-sale materials that maximize visibility, shopper navigation, and brand impact.
• Develop customer-specific Perfect Store, E-Commerce, and Revenue Growth Management (RGM) strategies, optimizing category approaches, assortment, pricing, promotions, and activation plans to drive sustainable commercial growth.
• Design and implement tailored visual merchandising solutions, including displays, secondary placements, end caps, and shelf navigation materials, to improve shopper conversion and strengthen brand presence at the point of purchase.
• Create and deliver customer-specific promotional plans and Perfect Store activations, translating commercial strategies into impactful in-store and online execution. Partner with KAMs, Trade Marketing, and Consumer Marketing Managers to ensure alignment with customer priorities and brand objectives.
• Analyze and report in-store and online shopper marketing performance, using insights and data to optimize activities and improve commercial outcomes.
• Collaborate with the global Perfect Store capability team to deploy best practices, analytical tools, and capabilities that continuously strengthen local execution.

The Skills And Knowledge You’ll Bring

• Education: Master's degree or equivalent in Business, Marketing, Strategic Management, or a related field.
• Experience: Preferably 5+ years of experience in shopper marketing, trade marketing, commercial excellence, or a related commercial role, with a strong understanding of in-store execution, promotional planning, and retail partnerships.
• Commercial expertise: Experience with Revenue Growth Management (RGM), category development, promotional effectiveness, and translating commercial strategies into impactful retail execution.
• Retail & E-Commerce knowledge: Understanding of planogram design, visual merchandising, and online retail media, with the ability to optimize shopper experiences across physical and digital channels.
• Skills: Strong project management, analytical thinking, and cross-functional collaboration skills, with the ability to influence stakeholders across teams.
• Language: Fluent in English & Dutch; French is a plus.

What We’ll Give You In Return

• Internationally competitive base salary, benchmarked against global industry and market leaders.
• Performance-based Annual Incentive Program, rewarding those who dare and achieve more.
• Top-of-the-market pension plan with the opportunity for higher employee contributions.
• Work-from-home and phone allowances to support your home office setup and business connectivity.
• Balanced office-based working | With a strong focus on in-office collaboration, we offer flexibility to work from home based on team needs and individual circumstances.
• Work from abroad | Up to 30 days per year.
• Structured holiday policy | Includes defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually.
• Special health insurance plan for Versuni employees with convenient conditions when signing up with our partner insurance.
• Product discounts on all Versuni products sold under the Philips brand and our other brands.
• High-growth environment, offering exciting learning and career development perspectives beyond your first role.
• Inclusive working culture and family spirit; we embrace our international community and diversity as a competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?