Business development manager in SEO

LASEO; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

NS Business Card

Team events

Bootcamp sessions

Job summary

LASEO, a leading SEO agency based in Amsterdam, is expanding its commercial team to drive growth for brands like Philips, Bugaboo and Bang & Olufsen. You will build a data-driven pipeline, engage decision makers, and craft solutions combining SEO, content and AI tools to deliver measurable value.

You’ll work in a hybrid setup with direct access to founders and a collaborative SEO team, enjoying flexibility, an attractive base salary with performance-based bonuses, and opportunities to

Qualifications

• 2+ years of proven B2B sales experience, ideally at a digital agency, SaaS company or marketing agency.
• Affinity with SEO and digital marketing: you understand organic growth value.
• Excellent Dutch and English communication, written and spoken.

Responsibilities

• Build your own pipeline via LinkedIn, email, events and network, supported by AI tools.
• Lead conversations with CMOs, marketing directors, heads of e-commerce and founders.
• Run discovery to uncover growth problems and craft compelling proposals.
• Negotiate scope and terms and close deals, handing new clients to the SEO team.

Skills

B2B sales

Prospecting

CRM (HubSpot)

Dutch & English

Negotiation

Tools

HubSpot

Pipedrive

Job description

Описание

We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo, Bang & Olufsen and Palo Alto Networks. SEMrush ranks us as the #1 SEO agency in the Netherlands, and Clutch and Sortlist list us among the top agencies in Amsterdam and the Netherlands. Now we're looking for the commercial engine that takes that story to market.

Задачи

• You build your own pipeline through LinkedIn, email, events and your own network, supported by AI tools for research and outreach.
• You focus on brands where SEO makes the difference: e-commerce, SaaS, B2B, fintech and international organizations with multiple markets.
• You open conversations with data: an analysis of your prospect's visibility in Google and AI search engines, next to that of the competition.
• You run sales conversations with decision makers: CMOs, marketing directors, heads of e-commerce and founders.
• You do discovery that goes beyond the question: you uncover the real growth problem and build your proposal around it.
• You put together proposals with our SEO Lead and specialists that are right on substance and convincing commercially.
• You negotiate scope and terms, and close the deal.
• You hand new clients over warmly to the SEO team, so every partnership starts with confidence.
• You spot growth opportunities within existing clients: new markets, AI search, link building or content programmes.
• You help build our commercial engine: propositions, sales materials, cases and AI tooling.
• You keep your pipeline and forecast sharp in the CRM and share your results in the weekly.

Требования

At least 2 years of proven B2B sales experience, ideally at a digital agency, SaaS company or marketing agency. A demonstrable new business track record: you've found, run and closed deals yourself. Affinity with SEO and digital marketing: you understand what organic growth does for a business, even without being a specialist. You ask the right questions and listen better than you pitch. You present convincingly to decision makers, from founder to CMO. Excellent communication skills in Dutch and English, spoken and written. You work independently, set sharp priorities, and a no doesn't knock you off balance. Guts and persistence: you call, email, message on LinkedIn and follow up consistently. Curiosity about AI tools for prospecting and sales automation, or the drive to master them quickly.

Будет плюсом:

• Experience selling SEO, content or other marketing services on a retainer basis;
• Experience with a CRM such as HubSpot or Pipedrive;
• An existing network in e-commerce, SaaS or digital marketing;
• Experience with international sales, for example in Germany, the Benelux or the United States;
• You're already active at events, meetups or podcasts in the marketing world;
• You've tested how brands show up in ChatGPT and Perplexity yourself, and have an opinion on it

Условия

An attractive base salary with a solid variable bonus structure: the more you bring in, the more you earn. Full freedom in how you hit your targets, without micromanagement. A direct line to the founders and a voice in the commercial strategy. Work you're proud to sell: cases for brands like Philips, Bugaboo and Bang & Olufsen. An SEO team behind you that delivers on what you sell. Access to AI tools for prospecting, research and outreach, plus our SEO tooling for visibility analyses. Room for training, sales events and conferences. Flexible working hours and a hybrid work model. An NS Business Card for your commute. Healthy, delicious meals at the office and free bootcamp sessions. A high-end laptop and a workspace in the heart of Amsterdam. Monthly team events, outings and Friday afternoon drinks. NL or US based role: you need to be located in the Netherlands or in New York.