seo specialist for performance marketing

iO; Amsterdam; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

25 Vacation days

8% Holiday allowance

Pension plan with 4% employer contrib.

Healthy snacks & lunch on campus

Annual personal development budget €3,

Team events

Job summary

iO ищет эксперта по SEO с опытом не менее 6 лет для работы с крупными брендами и разработки многоуровневых стратегий роста в области SEO и GEO.

Вы будете внедрять технические аудиты, контент-аналитику и исследование пользовательского поведения, используя GA4, GSC и AI-инструменты Bonzai. Присоединяйтесь к команде для реализации миграций без потери трафика.

Qualifications

• Минимум 6 лет опыта в SEO, предпочтительно в агентстве.

Responsibilities

• Проводить углублённые 360° SEO-аудиты: поиск по традиционным и соц. каналам, GEO и маркетплейсам.
• Разрабатывать эффективные SEO-стратегии для клиентов.
• Определять и выполнять анализы для выявления точек роста.
• Комбинировать технические аудиты, контент-кейсы и исследования поведения пользователей в единую стратегическую рекомендацию.
• Контролировать техническое состояние сайтов и сотрудничать с разработчиками.
• Отслеживать результаты и докладывать клиентам.
• Работать с инструментами GSC, GA4, Semrush/Ahrefs, Conductor, Screaming Frog, Majestic и продвинутыми AI-инструментами.
• Следить за трендами E-E-A-T и GEO и делиться знаниями с командой.
• Строить AI-помощников и использовать Bonzai AI для повышения эффективности.
• Вести миграции SEO без потери трафика и участвовать в питчах для новых проектов.
• П translating complex SEO/GEO issues to business objectives.
• Участвовать в advisory conversations и выявлять ценностные возможности для клиентов.
• Сотрудничать с коллегами в разных дисциплинах для оптимизации посадочных страниц и согласования SEO/SEA.

Skills

SEO-экспертиза

Управление проектами

Стратегическое мышление

Аналитика данных

Коммуникация с клиентами

Навыки презентаций

Навыки работы в команде

Dutch language

English language

Education

HBO/WO образование (коммуникации/маркетинг/коммерческая экономика)

Tools

GSC

GA4

Semrush

Ahrefs

Conductor

Screaming Frog

Majestic

Bonzai AI

Job description

Описание:

iO is a technology, information, and internet company that helps major brands such as NS, ABN AMRO, and TUI improve digital performance through SEO, performance marketing, data, and AI-driven solutions.

Задачи:

• Deliver in-depth 360° SEO audits covering traditional search engines, social search, GEO, and marketplaces
• Develop effective SEO strategies for clients
• Determine and perform the analyses needed to identify growth opportunities for existing clients and prospects
• Combine technical audits, content gap analyses, user intent research, and competitor strategies into strategic recommendations
• Monitor the technical health of websites and collaborate with developers on platform improvements
• Track results and report them to clients
• Use tools such as GSC, GA4, Semrush/Ahrefs, Conductor, Screaming Frog, Majestic, and advanced AI tools
• Stay current with developments such as E-E-A-T and GEO and share knowledge with the team
• Build AI assistants and use the proprietary Bonzai AI tool to improve work efficiency
• Guide complex SEO migrations from start to finish without losing valuable traffic
• Participate actively in pitches and new business processes by translating SEO opportunities into tangible business value
• Translate complex SEO/GEO issues into clear business objectives and accessible language aligned with clients' commercial goals
• Join advisory conversations and identify valuable opportunities for clients through commercial insight
• Collaborate with colleagues from different disciplines to optimize landing pages for organic conversions and align SEO and SEA keyword strategies

Требования:

• At least 6 years of professional experience in SEO, preferably in an agency environment
• Completed HBO or WO degree, preferably in communications, marketing, or commercial economics
• Strong project management skills and the ability to manage multiple projects and tight deadlines
• Strong sense of responsibility
• Proactive communication with clients and colleagues
• Ability to think strategically and outside the box
• Strong data skills and the ability to make strategic decisions based on data analyses
• Diagnostic mindset and ability to identify the root causes of SEO problems
• Ability to prioritize high-value opportunities and allocate resources strategically
• Ability to combine technical SEO, content gaps, user intent, competitor analysis, and business objectives into one coherent view
• Ability to switch quickly between technical, content, UX, and commercial perspectives
• Clear vision of the evolution of search, including AI, LLMs, and voice search, and ability to translate developments into strategic client opportunities
• Fluent spoken and written Dutch and English
• Nice to have: French and/or German

Условия:

• 25 Vacation days based on a 40-hour workweek
• 8% Holiday allowance
• Travel expenses and mobility schemes depending on the role and personal preference
• Pension plan with a 4% employee contribution
• iO covers the remainder up to the full premium
• Healthy snacks and lunch available at every iO campus, with lunch available for a small fee
• Annual personal development budget of € 3,000 for training, events, or courses
• Team events and celebrations