seo specialist for retail

Picnic Technologies; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Обед в офисе

Скидка на медицинское страхование CZ

Программа лизинга велосипеда

Курсы повышения квалификации

Психологическая поддержка OpenUp

25 дней отпуска

Командировочные расходы возмещаются

Пенсионная схема

Оборудование: телефон и ноутбук

Job summary

Picnic ищет SEO-специалиста для развития органического трафика и улучшения позиций в поисковых системах. Вы будете разрабатывать стратегии, проводить исследование ключевых слов и сотрудничать с командами разработки и UX/UI.

Требуется MSc, до 2 лет опыта в международной среде и глубоко в области технического SEO; владение GA, GSC, SEMrush и Screaming Frog. Свободно на голландском и английском языках. Работа в Амстердаме оффлайн; знание французского или немецкого приветствуется.

Qualifications

• Completed MSc degree in Marketing, Business Administration, Analytics, or a comparable field.
• Up to 2 years of experience as an SEO Specialist within a customer-facing brand and international environment.
• Deep knowledge of technical SEO including site structure, crawl management, structured data, and mobile-first indexing.
• Hands-on experience with SEO tools listed in the job description.
• Ability to independently implement technical changes using CMS systems.
• Strong analytical skills to interpret data and derive strategies.
• Excellent communication and collaboration skills with multidisciplinary teams.
• Fluent in Dutch and English; French or German is a plus.

Responsibilities

• Develop and implement SEO strategies to increase organic traffic and improve search rankings
• Conduct keyword research to identify opportunities
• Analyze and improve technical site aspects including crawlability and page speed
• Collaborate with developers and UX/UI designers to implement SEO improvements
• Work with content team to optimize content for search engines while preserving brand tone
• Use SEO tools to monitor performance, track rankings, analyze backlinks
• Prepare regular reports on organic performance and advise on optimization strategies

Skills

Technical SEO

Analytics

Communication

CMS proficiency

Education

MSc degree in Marketing, Business Administration, Analytics, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Job description

Описание:

Picnic operates in retail and is growing its website into a key customer acquisition channel through organic search.

Задачи:

• Develop and implement SEO strategies to increase organic traffic and improve search engine rankings
• Conduct in-depth keyword research to identify opportunities and align content with search intent and relevance
• Analyze and improve technical website aspects, including site structure, crawlability, indexability, and page speed
• Collaborate closely with web developers and UX/UI designers to implement technical SEO improvements and maintain website best practices
• Work with the content team to optimize and implement content for search engines while preserving brand tone and user experience
• Use SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement opportunities
• Prepare regular reports on organic search performance and advise on optimization strategies

Требования:

• Completed MSc degree in Marketing, Business Administration, Analytics, or a comparable field
• Up to 2 years of experience as an SEO Specialist within a customer-facing brand and international environment
• In-depth knowledge of technical SEO, including site structure, crawl management, structured data, and mobile-first indexing
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, and Screaming Frog
• Ability to independently implement technical website changes using CMS systems
• Strong analytical skills and ability to interpret complex data, identify trends, and translate them into effective SEO strategies
• Excellent communication and collaboration skills for working with multidisciplinary teams, including developers, designers, and content creators
• Independent, accurate, and driven to continuously improve website performance and user experience
• Fluent in Dutch and English
• Nice to have: Knowledge of French or German

Условия:

• Fresh lunch, coffee, snacks, and fruit at the office
• 5% To 15% discount on CZ health insurance packages
• Access to an affordable Lease a Bike bicycle or e-bike leasing program, with the option to take over the bicycle later
• Personal development opportunities through Lepaya courses, Academy training, and other programs
• Free access to professional psychologists and training through OpenUp
• 25 Vacation days
• Travel expense reimbursement
• Pension scheme
• Phone and laptop provided