Product marketing manager

RDC; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

13th month

Holiday allowance 8%

Profit-sharing

Contract conversion to permanent

Pension Zwitserleven

Home internet €35/m and home-working €

Home-working equipment budget €450

5 weeks vacation (200 hours)

Extra leave hours 104 per year

Birthday day off

Bicycle plan

Commuting allowance

Learning & development opportunities

Job summary

RDC ищет руководителя по продуктовому маркетингу для группы клиентов. Вы будете коммерческим лидером продуктов RDC, анализируя потребности клиентов и рыночные возможности, превращая их в понятные коммерческие стратегии и дорожные карты.

Вы взаимодействуете с командами Sales, Product и Marketing, чтобы обеспечить рост и ценность для клиентов. Ваша роль требует глубокого понимания рынков, сильной коммуникации на нидерландском и английском языках, а также навыков разработки материалов для продаж и

Qualifications

• Высшее образование (HBO/WO) в маркетинге, бизнесе или эквивалентной области.
• Опыт в продукт-маркетинге, управлении предложениями и росте бизнеса B2B.
• Опыт разработки коммерческих дорожных карт и KPI.
• Навыки исследования рынка, сопоставления предложений и конкурентного анализа.
• Опыт подготовки бизнес-кейсов и материальных материалов для продаж.

Responsibilities

• Вы ведёте коммерческий подход для RDC и формируете стратегию для группы клиентов.
• Переводите рыночные insights в уникальные предложения и дорожные карты роста.
• Поддерживаете отдел продаж и профессиональные услуги материалами и обучением.
• Сотрудничаете с командами Product, Marketing, Sales и Operations для реализации go-to-market.

Skills

Product Marketing

Proposition Management

Commercial Strategy

Market & Customer Insights

Sales Enablement

KPI Planning

Communication (Dutch/English)

Education

HBO/WO level

Tools

CRM systems

Excel

Data analytics

Job description

Описание:

At RDC, everything revolves around connection, and we achieve that with data. With our smart applications and powerful data services, we help mobility companies move forward every day, from car dealers and leasing companies to importers and garages. We are the partner of the Dutch mobility sector: more than 10,000 locations rely on our solutions. For over fifty years, we have played a central role in the sector.

Задачи:

As Product Marketing Manager for a customer group, you are the commercial lead for RDC’s products and services. You understand what customers need, identify emerging market opportunities and translate those insights into a clear commercial strategy, distinctive propositions and sustainable growth. You are responsible for the success of your customer group and focus on customer value, market share, revenue and margin. Together with the teams involved, you determine where the biggest customer and market opportunities lie and turn them into clear propositions, commercial roadmaps and concrete market activation. You act as the link between the customer, the market, the product and commercial teams. Based on a deep understanding of customer needs, market developments and competition, you work with Commercial, Product Management, Marketing and Product Owners to further develop the portfolio. You translate market insights into product strategies, commercial priorities and concrete growth opportunities, enabling RDC to further strengthen its position in the market. You maintain a visible presence in the market. You regularly speak with customers, prospects and chain partners to understand their needs, challenges and new opportunities firsthand. You use the insights you gain to strengthen propositions, identify new opportunities and continually bring the organization closer to the customer. You develop distinctive value propositions, key messages and go-to-market strategies for new and existing products and services. You ensure that the customer value of our solutions is communicated clearly and convincingly to the market and support Sales and Professional Services with the right insights, materials, training and commercial support. Sales is responsible for acquisition and sales; you ensure they have the propositions, arguments and market knowledge they need to succeed. By systematically bringing together feedback from customers, Sales, Marketing, Professional Services and Product Management, you ensure that propositions, services and commercial activities continuously improve. In this way, you contribute directly to RDC’s commercial success and to the value we create for our customers. In this role, you are part of RDC’s Product Management domain. You work closely with fellow Product Marketing Managers, Product Owners and Professional Services. Together, you deliver the go-to-market approach: Product Vision, Roadmap and product knowledge in; you translate these into market positioning, customer value, commercial decisions and activation. You also work daily with Sales, Marketing, Customer Operations, data and technical specialists, and colleagues from areas including Finance and Contract Management. Sales carries out acquisition and sales; you provide direction, content and support. You are visible to customers and chain partners to test assumptions, build market knowledge and validate propositions. You work within RDC’s shared portfolio strategy.

Требования:

HBO or WO level of working and thinking, preferably in marketing, business administration, commercial economics or a comparable field. Extensive relevant experience in product marketing, proposition management, new business development or a comparable commercial B2B role. Experience with commercial ownership, financial management and delivering growth, preferably at customer-group or segment level. Experience developing and validating value propositions, positioning, messaging, pricing, licensing or revenue models, and customer-focused use cases. Experience with market and competitor research, as well as independently gathering customer and market insights through conversations with customers and prospects. Experience preparing business cases, commercial roadmaps and product marketing plans, and defining and monitoring KPIs. Experience with sales enablement, customer journeys and developing practical sales materials and training. Experience with digital services, software, data solutions or technical propositions. Strong verbal and written communication skills in Dutch and English, and the ability to explain complex subject matter simply. Будет плюсом: Affinity with the mobility industry and an environment with multiple stakeholders and chain partners is an advantage

Условия:

• A suitable salary, based on your knowledge and experience.
• A thirteenth-month payment and 8% holiday allowance.
• A profit-sharing payment if you joined us before 1 July of the relevant financial year and we have had a good year together.
• A one-year contract, with the intention of converting it to a permanent contract.
• A defined contribution pension plan with Zwitserleven, to which you and RDC both contribute.
• Good facilities for working from home, including a net internet allowance of €35 per month, a net work-from-home allowance of €2.45 per day worked from home, and the option to order work-from-home equipment worth up to €450 excluding VAT through a home-working shop.
• Five weeks of vacation: 200 hours for a full-time position.
• The option to purchase up to 104 additional hours of leave each year for a full-time position.
• A paid day off when your birthday falls on a working day.
• A bicycle plan and a commuting allowance.
• Extensive learning and development opportunities.