Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery Visualization

PowerToFly; Amsterdam; On-site; EUR 83,000 - 154,000; Full time

Benefits offered by this job

Flat hierarchies

Career development opportunities

Competitive salary and benefits

Recognition programs

Collaborative and inclusive culture

Quality products

Job summary

Stryker is seeking a Senior Manager Brand Marketing to lead the EMEA Visualization business. You will guide a team of seasoned professionals and partner with Sales Enablement to set strategic direction and grow market share.

You’ll drive branding, lifecycle management, and cross‑regional coordination within a matrix organization. With a strong background in international Marketing/Brand Management, you will shape the annual strategy, build KPIs, and collaborate with stakeholders to deliver

Qualifications

• Bachelor’s degree is required.
• 10+ years of work experience in international marketing/brand management within MedTech or healthcare.
• Experience coaching/mentoring teams (4+ years preferred).
• Strong project leadership with timely outcomes and growth.
• Excellent interpersonal, persuasive, and presentation skills in English.

Responsibilities

• Lead and inspire a team of about 4 direct and 9 indirect reports.
• Define and execute the annual and long‑range marketing strategy for EMEA Visualization.
• Align marketing with sales priorities and drive market growth.
• Develop relationships with industry thought leaders and customers.
• Oversee market access, government affairs and health‑economics initiatives.
• Manage branding, messaging, pricing, and portfolio development.
• Collaborate with Global Marketing on upstream/downstream projects.
• Develop metrics to evaluate impact and financial performance.

Skills

Leadership

Marketing strategy

Stakeholder management

Team coaching

Project management

English proficiency

MS Office

Education

Bachelor's degree

Job description

The Job’s Mission:

As Senior Manager Brand Marketing you are the EMEA-wide leader of our Visualization Business. You will lead, develop and inspire a team of seasoned professionals in Brand, Product Management and Sales Enablement – as well as set strategic direction towards market share growth through the formulation and execution of effective marketing plans.

Stryker’s Visualization product portfolio is designed to enhance surgical procedures through advanced imaging technologies. Find out more about our Visualization Business via: https://www.stryker.com/us/en/endoscopy/products/1788-platform.html

This is an exciting opportunity to join one of the world's leading medical technology organizations in our mission of making healthcare better!

What you will do:

• In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders.

• Lead, develop, and inspire a team of approximately 4 direct reports and 9 indirect reports, fostering a growth‑oriented environment and coaching your team to reach their full potential.

• In alignment with global strategy and in collaboration with internal stakeholders, define and execute the annual and long‑range marketing strategy/plan for our EMEA Visualization business, ensuring the organization meets growth, profitability, and market‑share goals.

• Collaborate closely with EMEA sales leadership to align marketing and commercial priorities, driving market growth.

• Develop key relationships with industry/market thought leaders, organizations, institutions, key customers, etc. generating strategic insights and deep understanding of customer needs.

• Lead and oversee EMEA strategies for market access, government affairs and health‑economics initiatives, collaborating closely with key stakeholders to deliver business‑enabling solutions for the sales organization.

• Define and execute regional product life cycles, including launch and phase‑out of products.

• Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.

• Lead the commercialization planning of new product development in partnership with Portfolio teams.

• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.

• Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.

• In partnership with Education Manager, create EMEA-wide, scalable, customer engagement events such as facility tours/events/congresses, hands‑on opportunities, etc.

• Take the lead in developing Key Opinion Leaders (KOLs) for the brand.

• Collaborate with the Global Marketing team including upstream and downstream marketing projects.

• Develop/refine metrics to evaluate the impact of marketing efforts on customer engagement and build deep P&L expertise to understand and influence the financial performance of the Visualization business in EMEA.

• Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.

• Identify opportunities and influence cross‑regionally and cross‑divisionally to drive growth and deliver enhanced customer value for our business.

What you need:

• Bachelor’s degree is required.

• 10+ years of work experience is required, of which a significant portion is in fields such as international Marketing, Product/Brand Management etc. within industries such as MedTech, BioTech, Pharmaceuticals, healthcare or related.

• Experience in managing or coaching/mentoring teams is required (4+ years is preferred).

• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.

• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.

• You are a sophisticated collaborator and networker capable of leveraging these strengths and relationships effectively within a matrixed organization.

• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.

• Strong strategic‑thinking, analytical and problem‑solving skills.

• Ability to understand and work within complex interdivisional procedures and policies.

• Impeccable work ethics & integrity in managing confidential information.

• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

• Travel percentage: up to 40%.

Preferred:

• Capital Equipment experience is not mandatory, but it would be an advantage.

• MBA is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.

• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.

• An attractive salary and benefits package.

• Recognition of your performance: at Stryker, outstanding individual and cross‑functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.

• Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.

• Quality products that improve the lives of our customers and patients.

• Ability to discover your strengths, follow your passion and own your career.

#li-hybrid

Netherlands Pay Ranges:

• Netherlands: €83.100 - €154.400 EUR Annual

Belgium Pay Ranges:

• Belgium: €100.800 - €168.100 EUR Annual

Spain Pay Ranges:

• Spain: €75.300 - €125.500 EUR Annual

United Kingdom Pay Ranges:

• United Kingdom: £80,200 - £133,800 GBP Annual

Italy Pay Ranges:

• Italy: €77.800 - €129,700 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.