Brand Manager EMEA - Neurovascular (Access)

The Branding Journal; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Job summary

Stryker is seeking a leader to own the EMEA Access portfolio, including catheters and guidewires, across strategy, branding, and lifecycle management. You will drive the annual plan, multi-year roadmap, and cross-functional collaboration to deliver market-leading results.

You will engage with clinicians, align with regional teams, and shape Growth in a competitive neurovascular space, focusing on patient outcomes and value creation.

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.

Responsibilities

• Own the EMEA Access strategy: where we play, how we win and the investment behind it.
• Understand clinicians' needs from navigation to device delivery to shape strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap with cross-functional teams.
• Own regional product management: define and run the product lifecycle from launch to phase-out.
• Own branding, messaging, positioning and pricing using market and competitive insights.
• Lead the launch pipeline and ensure launches land impactfully.
• Collaborate with divisional teams to grow the portfolio via new products and extensions.
• Develop the entire stroke pathway portfolio in collaboration with tech partners.

Skills

Business strategy

Marketing strategy

Product lifecycle management

Analytical skills

Presentation skills

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Excel

Job description

Work Flexibility: Hybrid

About the role

This role is built around ownership. The Access portfolio is where every neurovascular procedure begins. In a competitive category, market leadership is decided as much by strategy as by product: how you position the portfolio, launch products and create value for customers.

You’ll own the portfolio across EMEA, including catheters and guidewires. You set the strategy, own the products and are accountable for performance. You’ll shape the brand and identify new areas of growth for the portfolio.

Locations:

UK | Spain | Belgium | France | Netherlands / Amsterdam

Explore our Neurovascular portfolio:

Neurovascular | Stryker

What you’ll do

• Own the EMEA business strategy for Access: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of physicians in depth, from navigation to device delivery, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How you’ll succeed

We look for people who think big, stay curious and act like owners.

You’ll give EMEA a clear Access strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.

What we’re looking for

Business strategy operators. People who can build a strategy and then run it.

You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 8+ years of work experience required.

Preferred Qualifications (Strongly desired)

• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Netherlands Pay Ranges:

• Netherlands: €71.800 - €133.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.

Travel Percentage: None