Brand Manager-Local Brands Benelux

Perrigouk; Rotterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Forbes recognition

Job summary

Perrigo in Rotterdam is seeking a Brand Manager Local Brands to shape the future of our VMS brands and connect with consumers across Benelux. You will lead brand strategy, launches, and campaigns in collaboration with cross-functional teams, unlocking growth while upholding Perrigo's inclusive, performance-driven culture.

The role requires 3-5 years in FMCG/OTC marketing, strong data skills, and willingness to travel between Rotterdam and Ghent. Hybrid work options available.

Qualifications

• 3-5 years of experience in FMCG or OTC marketing.
• Proven experience with product innovation & NPD processes, business marketing, P&L management.
• Proven experience with brand and advertising strategies, asset productions and media planning.
• Native Dutch & very good English language skills. French is an added value.
• Experience in leading projects involving cross functional, international collaborations in a corporate environment.
• Independent, takes initiative and has a curious nature.
• Able to analyze complex data and draw concrete conclusions and actions.
• Strong communication and presentation skills and know how to convince on subject-matter, also towards executive and corporate teams.
• You are good at bringing people together from different disciplines to ensure smooth project management.
• Willingness to travel between the Dutch office (Rotterdam) and the Belgian office (Ghent) according to business needs.

Responsibilities

• Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty.
• Brand Identity: Maintaining the brand's overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.
• Product Launches: Planning and executing successful product launches.
• Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team and agencies.
• Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.
• Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.
• Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central teamto enhance brand performance.

Skills

Brand marketing

FMCG/OTC marketing

Product innovation & NPD

Brand and advertising strategies

Data analysis & insights

Cross-functional collaboration

Dutch + English proficiency

Travel readiness

Job description

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Brand Manager-Local Brands/Jewels Benelux

Location: Rotterdam, NL, 3062 CE

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

Are you a trailblazer with a passion for brand building and a desire to make a difference in the healthcare industry? Look no further than Perrigo, a leading global provider of over-the-counter healthcare products. As the Brand Manager Local Brands, you will have the opportunity to shape the future of our VMS brands ( Salus, Bio Oil, Zaffranax...) and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?

As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&E), Sales or Regulatory Affairs. Still enthusiastic to help us grow our VMS brands to the next level?

Scope of the Role

• As a Brand Manager Local Brands you will be responsible for:
• Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty.
• Brand Identity: Maintaining the brand's overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.
• Product Launches: Planning and executing successful product launches.
• Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team and agencies.
• Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.
• Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.
• Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central teamto enhance brand performance.

Experience Required

• 3-5 years of experience in FMCG or OTC marketing
• Proven experience with product innovation & NPD processes, business marketing, P&L management
• Proven experience with brand and advertising strategies, asset productions and media planning
• Native Dutch & very good English language skills. French is an added value
• Experience in leading projects involving cross functional, international collaborations in a corporate environment
• You are independent, take initiative and have a curious nature
• You are able to analyze complex data and draw concrete conclusions and actions
• You have strong communication and presentation skills and know how to convince on subject-matter, also towards executive and corporate teams
• You are good at bringing people together from different disciplines to ensure smooth project management
• Willingness to travel between the Dutch office (Rotterdam) and the Belgian office (Ghent) according to business needs

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out morehere

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo