Brand & Digital Marketing Manager 0.8–1 FTE · Amsterdam →

Bon Ton Toys; Amsterdam; Hybrid; EUR 58,000 - 71,000; Full time

Benefits offered by this job

Pension scheme

Lease a Bike

Home-office flexibility

Team lunches & drinks

Office in Amsterdam

Job summary

Bon Ton Toys in Amsterdam is seeking a Brand & Digital Marketing Manager to lead positioning, campaigns and launches across collections, while shaping our brand voice and overseeing digital touchpoints. You will own the website CMS, CRM flows and e-commerce strategy, collaborate with design, manage licensor partnerships, and drive growth with a brand-first, digitally smart approach.

This senior role offers a 0.8–1 FTE, mainly on-site in the Houthavens, with flexible work options and a focus on

Qualifications

• 5–10 years of experience in brand marketing and digital roles.
• Strong editorial and storytelling skills.
• Digital marketing and e-commerce fluency.
• Experience with brand partnerships and licensing.
• Comfortable in a small team with ambitious goals.

Responsibilities

• Build and own brand positioning and launches across collections.
• Define tone of voice and guide freelancers.
• Manage website CMS, CRM, and email flows.
• Coordinate licensor approvals and partner narratives.
• Collaborate with design for story-driven campaigns.

Skills

Brand building

Editor

Digital fluency

Collaborative

Structured & self-directed

Tools

Shopify tooling

AI platforms

CRM

Analytics

Job description

Amsterdam – Houthavens | 0,8 - 1 FTE | Mostly on-site | Preferred start date: asap

About the role

Bon Ton Toys' Brand & Digital Marketing Manager is the creative brand engine of our team. You build and then own positioning, campaigns and launches across collections, shape our overall brand voice, forge partnerships, and keep our digital and e-commerce touchpoints running, always brand-first and digitally smart. This is a senior role within our Brand Marketing pillar, reporting into our Head of Marketing & Brand.

Your Responsibilities

The role combines strong brand-building, editorial craft and digital fluency, and is responsible for the following areas:

Brand Positioning, Campaigns & Launches

Build excitement within and around the brand — spotting opportunities, trends and movements in branding, creative, digital and culture. Plan and run brand campaigns and product launches across brand and collections, licensed and non-licensed alike, keeping them coherent under the master brand.

Tone of Voice & Creative Direction

Own tone of voice, in copy and visual, across all brand channels. Maintain and evolve the tone-of-voice system, and brief and steer freelance Copy and Art Direction against it. Infuse brand energy into collections by closely liaising with the design team, building story-driven narratives together.

Digital & E-commerce

Manage our digital and e-commerce touchpoints, focused on website and CRM: own the website CMS (including the PDP framework), the CRM system and email flows, and maintain a baseline read on digital performance (traffic, conversion, email) — flagging when growth justifies a dedicated seat.

Licensor & Stakeholder Management

Carry the brand into licensor approval flows, keeping collections on-brand within each licensor's guardrails while optimizing synergy with Bon Ton Toys' own brand. Feed the Social and Trade pillars with campaign narratives, launch calendars and assets.

Who are you?

You are an experienced brand brand builder with 5-10 years of experience, with genuine digital interest and skills. You hold a broad focus without ever losing the brand thread, and you're structured, self-directing and collaborative, comfortable operating in a small-team with large ambitions. You know what’s happening in culture, design, branding and the creative space.

• Brand Building & Editing: Experienced brand builder and strong editor, with genuine digital interest and skills.
• Strategic Breadth: Able to hold a broad focus without ever losing the brand thread.
• Trend & Opportunity Radar: Keeps track of trends and identifies digital opportunities that are implementable within a small team context.
• Digital Fluency: Comfortable with Shopify tooling, AI platforms, CRM and basic analytics.
• Structured & Collaborative: Self-directing, structured and collaborative in how you work with the wider team.

What We Offer

• An inspiring workplace and homebase in the Houthavens, Amsterdam. Good to know is that our default way of working is office-based, with the possibility to work from home up to one day per week.
• A pension scheme without personal contribution.
• A bicyle plan via Lease a Bike.
• A team full of energy, creativity, and amazing plush toys everywhere.
• Twice weekly bootcamp sessions during work hours.
• Extremely good lunch and regular team drinks, outings, and surprises.
• A meaningful mission: growing Bon Ton Toys as the #1 premium sustainable plush brand
• This role is for a minimum of 32 hours, with a preference for more hours.
• Salary range based on experience: € 5.200 - € 6.400,-, based on 40 hours per week.

Our Cultural Values

• Take ownership and make it happen
• Dare to try and learn from it
• One team, one mission
• Always set the bar on quality
• Challenge the status quo
• Stay positive and have fun

At Bon Ton Toys, everyone is welcome.

We’re an equal opportunity employer, proud of our diverse team and committed to creating an inclusive place where everyone can thrive. No matter where you come from or what your background is, if you see yourself in our story we encourage you to apply.

About Bon Ton Toys

We’vebeen making plush since 1933,but never “just toys.”Our plush are comfort objects, mini artworks, lifelong friends.

As acertifiedB Corp and 1% for the Planetmember, we create design-driven, sustainable plush with purpose.From Miffy to Smiley, from Peanuts to WWF, and our own Bon Ton Toysplush. Everything we make has a soul.

You’ll find our sustainable plushies under our own Bon Ton Toys label, as well as beloved collections for Miffy (Nijntje), Peanuts (Snoopy), WWF and Smiley.

Loved by children, grown-ups and collectors alike, they travel the world and are now found in 42 countries. Small in size, big in mission.