Brand Designer (DTP) 0.8–1 FTE · Amsterdam →

Bon Ton Toys; Amsterdam; Hybrid; EUR 36,000 - 44,000; Full time

Benefits offered by this job

Pension scheme

Lease a Bike

Office in Houthavens, Amsterdam

Lunch and team drinks

Bon Ton Toys plush decor

Job summary

Bon Ton Toys is seeking a medior Brand Designer (DTP) in Amsterdam to own brand output and maintain a tight design system. You will craft packaging and product visuals across collections, ensure licensor guidelines are followed, and collaborate with the Brand & Digital Marketing Manager and Traffic team.

You bring 3–5 years of DTP/packaging experience, a strong eye for print-ready files, and a hands-on approach to reusable templates.

Qualifications

• 3–5 years in DTP, packaging design, or production design.
• Experience with branded products, licensing, or retail environments.
• Able to create clean, reusable templates and follow licensor guidelines.

Responsibilities

• Brand-consistent design output across packaging, product design, and assets.
• Maintain design system, templates, and asset libraries for speed and quality.
• Prepare print-ready files and liaise with Design Studio to control quality.
• Advise teams on brand elevation while respecting identity guidelines.
• Collaborate with Traffic Manager to handle design requests.

Skills

DTP

Packaging design

Print production

Design systems

Brand ambassadorship

Collaboration

Tools

Adobe Creative Suite

Job description

Amsterdam – Houthavens | 0,8 - 1 FTE | Mostly on-site | Preferred start date: asap

About the role

As Bon Ton Toys' in-house Brand Designer (DTP), you are our visual identity consciousness and ambassador. You deliver the daily stream of brand-consistent assets that keep Bon Ton Toys looking like one house, and you keep our design system tight so freelance and Design Studio work integrates seamlessly. This is a medior-level role within our Brand Marketing pillar. Day-to-day creative direction comes from our Brand & Digital Marketing Manager, while you report into our Head of Marketing & Brand.

Your Responsibilities

The role combines strong DTP craft, design system-thinking and production discipline, and is responsible for the following areas:

Brand-Consistent Design Output

Produce and adapt packaging and product design across collections, always within Bon Ton Toys' and each licensor's style guides. Build trade and sales materials, sell-in decks, POS and fair assets together with the B2B pillar, and support campaign and social design wherever craft-level consistency matters.

Design System & Templates

Maintain the templates, asset libraries and design system that let the whole studio — core and flex — produce on-brand at speed, so quality holds even when work is delegated.

Production Quality & Print-Readiness

Prepare and quality-check files for print and production, and liaise closely with the Design Studio to keep error rates low and delivery on-spec.

Brand Ambassadorship

Advise teams pro-actively on how to elevate the brand visually while consistently staying within identity guidelines. Escalate unclear licensor cases to the Brand & Digital Marketing Manager rather than resolving them unilaterally, and pick up incoming design requests as scheduled by the Traffic Manager.

Who are you?

You are an experienced, designer with at least 3 to 5 years of relevant experience in DTP, packaging design, or production design, preferably within a branded product, licensing, or retail environment. You take pride in clean, reusable systems, and you’re comfortable working within the guidelines set by brands and licensors, rather than circumventing them. You’re used to executing on a premium creative level.

• Design system-Minded DTP Discipline: Fast, precise and production-focused, with real DTP and print discipline.
• Packaging & Print Craft: Strong on packaging and print; fluent in the standard design toolset.
• Clean, Reusable Systems: Takes pride in clean files and reusable templates; comfortable working to guidelines.
• Brand Ambassadorship: Safeguards the brand's evolution and consistently makes it shine, rather than policing it.
• Collaborative Mindset: Works constructively within licensor guides and the studio's design request workflow.

What We Offer

• An inspiring workplace and homebase in the Houthavens, Amsterdam. Good to know is that our default way of working is office-based, with the possibility to work from home up to one day per week.
• A pension scheme without personal contribution.
• A bicycle plan via Lease a Bike.
• A team full of energy, creativity, and amazing plush toys everywhere.
• Twice weekly bootcamp sessions during work hours.
• Extremely good lunch and regular team drinks, outings, and surprises.
• A meaningful mission: growing Bon Ton Toys as the #1 premium sustainable brand
• This role is for a minimum of 32 hours, with a preference for more hours.
• Salary range based on experience: € 3.200 - € 3.900, based on 40 hours per week.

Our Cultural Values

• Take ownership and make it happen
• Dare to try and learn from it
• One team, one mission
• Always set the bar on quality
• Challenge the status quo
• Stay positive and have fun

At Bon Ton Toys, everyone is welcome.

We’re an equal opportunity employer, proud of our diverse team and committed to creating an inclusive place where everyone can thrive. No matter where you come from or what your background is, if you see yourself in our story we encourage you to apply.

About Bon Ton Toys

We’vebeen making plush since 1933,but never “just toys.”Our plush are comfort objects, mini artworks, lifelong friends.

As acertifiedB Corp and 1% for the Planetmember, we create design-driven, sustainable plush with purpose.From Miffy to Smiley, from Peanuts to WWF, and our own Bon Ton Toysplush. Everything we make has a soul.

You’ll find our sustainable plushies under our own Bon Ton Toys label, as well as beloved collections for Miffy (Nijntje), Peanuts (Snoopy), WWF and Smiley.

Loved by children, grown-ups and collectors alike, they travel the world and are now found in 42 countries. Small in size, big in mission.