Brand Manager

MGA Entertainment; Alphen aan den Rijn; On-site; EUR 52,000 - 68,000; Full time

Job summary

MGA Entertainment in Alphen aan den Rijn seeks a Brand Manager to energize our Benelux marketing, turning brand strategy into local plans, campaigns and retailer activity.

You’ll collaborate with Sales and regional/global teams to build consumer demand through integrated campaigns, media, PR, social content and showroom activity. The role requires 2–3 years in brand management and strong communication skills in Dutch and English.

Qualifications

• 2–3 years’ experience in Brand Management or equivalent.
• Good understanding of media planning, PR and social media management.
• Creative, hands-on with content development and campaign execution.
• Experience managing marketing budgets, agencies and external partners.
• Strong analytical skills and commercially driven decisions.
• Fluent Dutch and advanced English, both written and spoken.

Responsibilities

• Plan and lead integrated marketing campaigns that build awareness and consumer demand.
• Develop and execute annual and seasonal brand plans aligned with global strategy.
• Manage media planning and activation with agencies and internal stakeholders.
• Lead local PR, influencer and social media activities.
• Support content development and localisation across digital, social, retail and other touchpoints.
• Incorporate market insights into product line planning and brand development.
• Collaborate with Sales on trade marketing plans and retailer activations.
• Support toy retailers and Sales teams with launches and promotional materials.
• Oversee brand presentation at showroom events and trade fairs.
• Manage assigned marketing budgets, agencies and suppliers.
• Track brand and campaign performance and optimise plans.

Skills

Brand Management

Media planning

PR & Social

Creative mindset

Budget management

Analytics

Digital marketing

Communication

Cross-functional collaboration

Dutch language

English language

Job description

About MGA Entertainment

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world‑class consumer products that spark wonder and drive play. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognised for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award‑winning MGA family includes fan‑favourite brands such as L.O.L. Surprise!™ , Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Armorsaurs™, CarTuned™, Ninjombie™, Wonder Factory™, BABY born®, and Zapf Creation®.

The Opportunity

We’re looking for a Brand Manager to join our Benelux Marketing team in Alphen aan den Rijn. You’ll bring our brands to life across the region through integrated campaigns, media, PR, social content and retailer activity. Working closely with Sales and regional and global teams, you’ll turn brand strategy into local plans that build consumer demand and support growth.

What You’ll Be Doing

• Plan and lead integrated marketing campaigns that build awareness, create consumer demand and support commercial objectives.
• Develop and execute annual and seasonal brand plans in line with EMEA and global brand strategy.
• Manage media planning and activation, working with agencies and internal stakeholders.
• Lead local PR, influencer and social media activity to strengthen brand presence and consumer engagement.
• Support content development and localisation across digital, social, retail and other consumer touchpoints.
• Bring market insights, consumer understanding and competitor intelligence into product line planning and brand development.
• Partner closely with Sales on trade marketing plans, retailer activations, presentations and customer‑specific initiatives.
• Support key toy retailers and Sales teams with product launches, promotional activity and selling materials.
• Oversee brand presentation across the showroom, trade fairs and customer events.
• Manage assigned marketing budgets, agencies and suppliers.
• Track brand and campaign performance and use insights to optimise plans.
• Collaborate with regional and global teams to strengthen brand positioning and drive growth.

What We’re Looking For

• 2–3 years’ experience in Brand Management, ideally within toys, consumer goods, FMCG or a similar consumer‑focused environment.
• Good understanding of media planning, PR and social media management.
• A creative mindset with hands‑on experience in content development and campaign execution.
• Experience managing marketing budgets, agencies and external partners.
• Strong analytical skills and the ability to make commercially driven decisions.
• Experience working with key toy retailers and supporting Sales teams would be a strong advantage.
• Good digital marketing knowledge.
• Excellent communication, presentation and organisational skills.
• Strong cross‑functional collaboration and stakeholder management skills.
• Fluent Dutch and advanced English, both written and spoken.
• Proactive, hands‑on and comfortable working in a fast‑paced international environment.

MGA Entertainment is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.