Brand Marketing Manager (Dutch market)

Yellowgrape; Amsterdam; On-site; EUR 41,000 - 58,000; Full time

Benefits offered by this job

MacBook on loan

Travel allowance

Pension scheme

Gym membership

Vacation days

Job summary

Yellowgrape is looking for a Brand Marketing Manager (Dutch market) to develop, manage, and execute cross-media brand marketing strategies for Dutch clients. You will combine strategic thinking with trend insights to increase brand visibility and engagement, while presenting results persuasively.

The role requires native-level Dutch and is based in Amsterdam or Berlin, with regular travel between both offices; salary ranges between €40,800 and €57,600 gross annually, based on a 40-hour week.

Qualifications

• At least 2 years of experience in brand marketing.
• Strong understanding of digital brands, content trends, and storytelling.
• Knowledge of social media marketing, influencer management, email marketing, and content marketing.
• Creative mindset with an excellent feel for target audiences, trends, and storytelling.
• Independent, structured, and solution-oriented way of working.
• Strong presentation and communication skills, both online and offline.
• Dutch native speaker, fluent in English. German is an advantage.

Responsibilities

• Develop brand concepts, brand strategies, and positioning for our clients.
• Plan and manage integrated 360° campaigns across social media, influencer marketing, newsletters, content, and paid media.
• Create and execute content and social media strategies that align with the brand and its target audience.
• Coordinate and manage influencer campaigns and partnerships.
• Develop and expand newsletter and CRM marketing concepts.
• Analyze and optimize campaigns based on KPIs.
• Prepare and present concepts, campaign strategies, and performance reports during client presentations.
• Collaborate closely with our Performance Marketing and Data teams.

Skills

Brand marketing

Social media marketing

Influencer management

Email marketing

Content marketing

Storytelling

Presentation skills

Communication skills

Dutch (native)

English (fluent)

German (advantage)

Job description

From strategy to activation: put brands firmly on the map.

Brand Marketing Manager (Dutch market) (all genders)

As a Brand Marketing Manager, you are responsible for developing, managing, and executing creative, cross-media brand marketing strategies and campaigns for a variety of brands in the Netherlands. You help our clients take their brands to the next level by combining strategic thinking with a sharp eye for trends, inspiring and engaging diverse target audiences.

You are a source of ideas, a strategic advisor, and a hands-on executor all in one. You excel at developing and delivering 360° marketing campaigns across all relevant channels, always with the goal of making brands more visible, relevant, and successful. You also know how to present your concepts, strategies, and results in a compelling and persuasive way.

Please note that this job requires native-level Dutch and is based in Berlin or Amsterdam, with regular travel between both offices.

For this position, we offer a gross annual salary between €40,800 and €57,600 (based on a 40-hour work week).

Amsterdam / Berlin – 32 - 40 hours

What you'll love about this role

• Developing brand concepts, brand strategies, and positioning for our clients.
• Planning and managing integrated 360° campaigns across social media, influencer marketing, newsletters, content, and paid media.
• Creating and executing content and social media strategies that align with the brand and its target audience.
• Coordinating and managing influencer campaigns and partnerships.
• Developing and expanding newsletter and CRM marketing concepts.
• Analyzing and optimizing campaigns based on KPIs.
• Preparing and presenting concepts, campaign strategies, and performance reports during client presentations.
• Collaborating closely with our Performance Marketing and Data teams.

Why this role fits you

• At least 2 years of experience in brand marketing.
• A strong understanding of digital brands, content trends, and storytelling.
• Knowledge of and experience in social media marketing, influencer management, email marketing, and content marketing.
• A creative mindset with an excellent feel for target audiences, trends, and storytelling.
• An independent, structured, and solution-oriented way of working.
• Strong presentation and communication skills, both online and offline.
• Dutch native speaker, fluent in English. German is an advantage.

What you can expect from us

You’re not after just any job. You want a place where your work matters and you can be yourself. Here's what you can expect from us.

• You’ll work from our cozy office in Amsterdam or Berlin, both located in the vibrant heart of their cities;
• Through our exchange program, you can temporarily switch between Berlin and Amsterdam, a unique opportunity to combine culture and work experience;

Grow as a professional and as a person

• You’ll have space to take on responsibility, earn trust, and the freedom to take initiative;
• We coach you in both personal growth and skill development, helping you get closer to your full potential every day;
• You’ll work with the TMA Talent Management program, where your innate drives and talents are used to empower you daily;
• There are plenty of training opportunities to keep growing in your field.

Fair salary and transparent terms

• You’ll receive a fair and transparent salary based on the Baarda remuneration model, aligned with your contribution;
• Amsterdam: 25 vacation days plus 8% holiday allowance;
• Berlin: 28 vacation days;
• You’ll get an Apple MacBook on loan for your daily work;
• Travel allowance and a pension scheme, depending on your location (Amsterdam or Berlin).

Fit, focused and full of energy

• Every day, enjoy a fresh, healthy lunch at the office;
• Great coffee? It comes from a local Amsterdam roastery, artisan roasted and always fresh.
• Stay fit with our gym membership or join in via the bike plan.

Work together, celebrate together

• We are a certified 'Excellent Workplace' by 2DAYSMOOD and proud of it;
• Friday afternoon drinks, parties on the Yellowgrape boat and inspiring team outings create connection and fun;
• We work according to our own holacratic way: the Yellowcratie. This means lots of autonomy, clear roles and collaboration based on trust instead of hierarchy.