Brand Architect: Strategy, Creative Lead & Ownership

AMACOM Recruitment; Amsterdam; Hybrid; EUR 75,000 - 85,000; Full time

Job summary

AMACOM Recruitment is seeking a strategic Brand Manager to lead the development, positioning and growth of multiple brands and product categories. You will translate insights into clear brand strategies and guide the creative translation across all touchpoints with autonomy and ownership.

You will work closely with the in-house Studio, defining briefs and ensuring the brand identity remains consistent while collaborating with stakeholders across Marketing, Buying, Sales and more.

Qualifications

• Experience in Brand Management, Brand Marketing or Brand Strategy.
• Experience working for a consumer brand, retailer or FMCG environment.
• Proven track record in brand development, positioning and/or rebranding.
• Strong sense of branding, visual identity and creative concepts.
• Strong commercial acumen and understanding of consumer behaviour.
• Experience developing and managing integrated brand and marketing campaigns.
• Excellent stakeholder management and project management skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop and refine brand and marketing strategies.
• Analyse market trends, consumer behaviour and competitive landscapes to translate insights into brand choices.
• Define target audiences, positioning and brand propositions.
• Set the creative direction and develop brand grids for different product categories.
• Own and evolve the visual brand identity across all touchpoints.
• Translate strategy into creative concepts and briefs, guiding campaigns and content.
• Collaborate with the Studio and designers on campaign development and execution.
• Safeguard brand strategy and quality throughout the execution process.
• Ensure consistent brand experience across packaging, retail, digital and other touchpoints.
• Contribute to assortment, pricing and promotional strategies from a commercial perspective.
• Lead brand projects from strategy to execution.

Job description

AMACOM Recruitment is seeking a strategic Brand Manager to lead the development, positioning and growth of multiple brands and product categories. You will translate insights into clear brand strategies and guide the creative translation across all touchpoints with autonomy and ownership.

You will work closely with the in-house Studio, defining briefs and ensuring the brand identity remains consistent while collaborating with stakeholders across Marketing, Buying, Sales and more.