Brand Enablement Manager

EngineersOfAI; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Adyen seeks a Senior Brand Enablement Manager to lead our Studio's brand governance, asset management, and creative infrastructure. You will own guidelines, curate assets, and scale workflows across regions with AI-enabled tools.

You will collaborate with Global Brand, Head of Content & Design, and regional marketing teams to ensure on-brand content and efficient delivery at scale.

Qualifications

• 5+ years of experience in Creative Operations, Brand Operations, or Design Operations.
• Systemic thinker who builds infrastructure to scale guidelines and assets.
• Tech & AI savvy with familiarity with modern creative tools and DAM systems.
• Experience navigating a hybrid reporting structure between Studio and Global Brand.

Responsibilities

• Brand Governance: ownership of guidelines, rules, and standards for Adyen’s creative output.
• Digital Asset Management: categorization and curation of assets and DAM tool requests.
• Creative Infrastructure: revision of the tech stack to scale solutions and govern sources of truth.

Skills

Creative Operations

Brand Operations

Design Operations

AI Savvy

Hybrid work experience

Tools

Creative tools

DAM systems

Workflow tooling

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Role Overview

We are looking for a strategic, process-driven Senior Brand Enablement Manager to join our in-house creative team, the Studio.

In this role you will manage all resources that colleagues and external parties need to find and create on-brand assets. On the one hand, you own and maintain brand guidelines, design guidelines, and copy guidelines. On the other hand, you manage our collection of digital assets.

With that, your mission is to enable any team, agency, or AI agent to produce on‑brand content in an efficient way. You turn our brand, creative guidelines, and digital assets into a living, breathing ecosystem, through scaling workflows, managing resources, and keeping all relevant parties up to date.

This role demands a high level of ownership, exceptional communication, organizational skills, and a forward‑thinking approach to leveraging technology to scale operational efficiency. You’ll report to the Head of Content & Design and closely work with the Head of Global Brand via a crucial dotted line relationship. In your day to day, you’ll collaborate with the Global Marketing Department, and partner with Regional & Local marketing teams.

Key Responsibilities

Brand Governance

• Ownership of all brand guidelines, rules & standards for Adyen’s creative output
• Enablement of guidelines through education, templatizing, and tooling
• Continuous curation of guidelines, adapting to local needs, media trends, and developing technology
• First point of contact for inquiries regarding brand guidelines

Digital Asset Management

• Categorization and curation of all available creative assets
• Revision of uploaded assets
• Answering DAM tooling related request from colleagues
• DAM user management for internal and external parties

Creative Infrastructure

• Revision of our creative tech stack in order to scale your solutions
• Governance of our single sources of truth (guidelines & assets) from a tech enablement perspective; you make sure colleague’s agents and tools draw from right brand and creative sources

Experience & Background

• You bring 5+ years of experience in Creative Operations, Brand Operations, or Design Operations, ideally within an international B2B or corporate environment
• Systemic Thinker: You don't just distribute guidelines; you build the infrastructure that makes following them the path of least resistance
• Tech & AI Savvy: Strong familiarity with modern creative tools, digital asset management tools, and a keen interest/experience in operationalizing AI tools
• Matrix Navigation: Proven success working in a hybrid reporting structure, comfortably balancing execution metrics (Studio) with strategic alignment (Global Brand)

Skills & Core Competencies

• You have a strong (internal) customer focus and know how to strike a balance between upholding standards (quality) and meeting customer needs (speed)
• You’re familiar with creative processes and a have a knack for operational efficiency
• You’re a change agent with a proven track record of rolling out new tools, DAM systems, or workflow processes across regional teams without friction
• You’re data driven and whether it’s about tracking asset utilization, determining what guidelines need revision, or justifying an investment, you use figures for