BRAND MANAGER

AMACOM Recruitment; Amsterdam; On-site; EUR 75,000 - 85,000; Full time

Job summary

AMACOM Recruitment is seeking a strategic Brand Manager to lead the development, positioning and growth of multiple brands and product categories. You will translate insights into clear brand strategies and guide the creative translation across all touchpoints with autonomy and ownership.

You will work closely with the in-house Studio, defining briefs and ensuring the brand identity remains consistent while collaborating with stakeholders across Marketing, Buying, Sales and more.

Qualifications

• Experience in Brand Management, Brand Marketing or Brand Strategy.
• Experience working for a consumer brand, retailer or FMCG environment.
• Proven track record in brand development, positioning and/or rebranding.
• Strong sense of branding, visual identity and creative concepts.
• Strong commercial acumen and understanding of consumer behaviour.
• Experience developing and managing integrated brand and marketing campaigns.
• Excellent stakeholder management and project management skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop and refine brand and marketing strategies.
• Analyse market trends, consumer behaviour and competitive landscapes to translate insights into brand choices.
• Define target audiences, positioning and brand propositions.
• Set the creative direction and develop brand grids for different product categories.
• Own and evolve the visual brand identity across all touchpoints.
• Translate strategy into creative concepts and briefs, guiding campaigns and content.
• Collaborate with the Studio and designers on campaign development and execution.
• Safeguard brand strategy and quality throughout the execution process.
• Ensure consistent brand experience across packaging, retail, digital and other touchpoints.
• Contribute to assortment, pricing and promotional strategies from a commercial perspective.
• Lead brand projects from strategy to execution.

Job description

Are you a strategic and creative Brand Manager with strong commercial acumen and a sharp eye for visual identity? Do you enjoy building brands from A to Z, setting the creative direction and staying close to the day-to-day execution? Then this could be an exciting opportunity to take real ownership within an international, fast-growing organisation.

The role

As Brand Manager, you will be responsible for the development, positioning and continued growth of multiple brands and product categories within the portfolio. You will translate market and consumer insights into clear brand strategies and lead the creative translation of these strategies across all relevant touchpoints.

The role sits at the intersection of strategy and creative execution. You will develop brand strategies, translate market and consumer insights into clear choices and creative briefs, while staying closely involved in the day-to-day execution. You will work closely with the in-house Studio, providing creative direction, developing briefs and ensuring that creative output remains true to the brand strategy and identity. For specific expertise or productions, external partners may be brought in where needed.

Working as part of the Marketing team, you will have a high degree of autonomy and ownership across your brands and categories. You will not manage a team, but will act as a key sparring partner for Studio, Marketing, Buying, Sales and other stakeholders.

Your responsibilities:

• Develop and refine brand and marketing strategies.
• Analyse market trends, consumer behaviour and competitive landscapes, translating insights into clear and actionable brand choices.
• Define target audiences, positioning and brand propositions.
• Set the creative direction and develop brand grids for different product categories.
• Own and evolve the visual brand identity, ensuring consistency across all relevant touchpoints.
• Translate strategy into compelling creative concepts and clear briefs, and provide direction across campaigns and other brand communications.
• Work closely with the in-house Studio and designers on the development and execution of campaigns and content.
• Safeguard brand strategy and creative quality throughout the entire execution process.
• Ensure a consistent brand experience across packaging, retail/POS, digital and other key touchpoints.
• Contribute to assortment, pricing and promotional strategies from a strong commercial perspective.
• Lead brand projects and ensure successful delivery from strategy through to execution.

Who are you?

You are an experienced Brand Manager who effortlessly combines strategy, creativity and commercial thinking. You understand what it takes to build strong brands and know how to turn insights into distinctive brand concepts and effective campaigns.

You enjoy more than just developing the strategy: you want to shape the creative direction yourself and stay close to the execution. You can set a clear vision, translate it into actionable briefs and brand grids, and critically assess whether the final execution truly reflects the brand.

You also bring:

• Experience in Brand Management, Brand Marketing or Brand Strategy.
• Experience working for a consumer brand, retailer or within an FMCG environment.
• A proven track record in brand development, positioning and/or rebranding.
• A strong feel for branding, visual identity and creative concepts.
• Strong commercial acumen and a deep understanding of consumer behaviour.
• Experience developing and managing integrated brand and marketing campaigns.
• Excellent stakeholder management and project management skills.
• The ability to successfully manage and prioritise multiple projects simultaneously.

What can you expect?

• You will join an ambitious, international, successful and fast-growing organisation where entrepreneurship, collaboration and ownership are at the heart of the culture. There is plenty of room to bring your ideas to the table, improve processes and make a tangible impact on the continued growth of the organisation.
• You will have a high degree of autonomy within the Marketing team, with close collaboration across the in-house Studio and other key stakeholders. This gives you the opportunity to make a visible impact on both the strategic and creative development of the brands.
• In addition, you can expect an attractive benefits package, plenty of opportunities for professional development and an inspiring working environment.
• Salary indication: € 75–85K gross per year, depending on experience.