Benelux Key Account Lead, Toys Sales & Growth

ZURU Toys; Arnhem; On-site; EUR 70,000 - 90,000; Full time

Job summary

ZURU Toys is seeking a Key Account Manager for Benelux, based in Arnhem. You will own relationships with major retailers, negotiate terms, plan promotions and drive brand activation across the Netherlands and Belgium.

In this role you will leverage Circana, Nielsen and GfK data to build compelling category cases, lead annual business planning, and ensure on-time execution of plans with buyers and store teams. Fluency in Dutch and English is essential.

Qualifications

• Fluent Dutch and English, written and spoken.
• Bachelor's degree in Commercial Economics or related field.
• 3–5 years of key account management in toys, FMCG or consumer goods.
• Experience with retailer negotiations and joint business planning.
• Advanced Excel experience; SAP or similar ERP familiarity.

Responsibilities

• Own the commercial relationship with buyers and category managers at Intertoys, ToyChamp/DreamLand, NETBA and Zeeman with quarterly business reviews.
• Build and deliver an annual plan per account covering range, volume, margin, promotions and marketing support.
• Negotiate listings, FOB pricing, trade terms, promotion funding and newness allocation within price/margin targets.
• Lead per-brand, per-retailer activation plan with local marketing and Circana data to set share targets and track progress.
• Present SS and AW newness, secure priority launches and agree phase-out plans for slow movers.
• Own account forecasts in the quarterly forecast cycle and manage FOB order flow with supply chain.
• Track sell-through and stock per account weekly and adjust replenishment, promotions or markdowns.

Skills

Dutch language

English language

Education

Bachelor's degree HBO/WO in Commercial Economics or related field

Tools

Circana

Nielsen

GfK

SAP

Job description

ZURU Toys is seeking a Key Account Manager for Benelux, based in Arnhem. You will own relationships with major retailers, negotiate terms, plan promotions and drive brand activation across the Netherlands and Belgium.

In this role you will leverage Circana, Nielsen and GfK data to build compelling category cases, lead annual business planning, and ensure on-time execution of plans with buyers and store teams. Fluency in Dutch and English is essential.