Benelux Field Marketing Lead for Partners & Growth

Barracuda Networks; Netherlands; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Retirement plan with employer match

Career-growth opportunities

Flexible Time Off & Paid Time Off

Volunteer opportunities

Equity options

Job summary

Barracuda Networks is seeking a Field Marketing Manager for the Benelux region to define and drive the regional marketing strategy in collaboration with Sales, Channel and Partner teams. You will own the regional plan, budget and MDF activities, and lead a cross-functional effort with EMEA Marketing to deliver measurable outcomes.

In this role you will focus on partner and MSP marketing, enabling partners to position Barracuda solutions effectively.

Qualifications

• Experience in B2B technology, cybersecurity, IT or a channel-led environment.
• Commercially minded with ability to link marketing to pipeline and business outcomes.
• Data-driven approach using marketing and campaign data to inform decisions.
• Experience developing and executing integrated marketing strategies and plans.
• Strong project management and organisational skills.
• Strong experience in partner, channel and event marketing.
• Experience managing marketing budgets and/or MDF programmes.
• Proven track record of collaborating with Sales and senior stakeholders.

Responsibilities

• Define and deliver the Benelux marketing strategy in alignment with Sales, Channel and Partner teams.
• Enable partners and MSPs to take Barracuda solutions to market and maximise joint marketing ROI.
• Own the Benelux marketing plan, calendar, budget and MDF activity; lead regional marketing.
• Lead partner, MSP, distributor and customer marketing initiatives.
• Develop and execute joint marketing plans with strategic partners and MSPs.
• Drive MDF management, tracking, utilisation and ROI measurement.
• Develop and lead the Benelux events programme to support pipeline and brand goals.
• Collaborate with central Demand Generation to run campaigns and ensure activation across BENELUX.

Skills

Partner marketing

Channel marketing

Event marketing

Budget management

Leadership

Data-driven decisions

Job description

Barracuda Networks is seeking a Field Marketing Manager for the Benelux region to define and drive the regional marketing strategy in collaboration with Sales, Channel and Partner teams. You will own the regional plan, budget and MDF activities, and lead a cross-functional effort with EMEA Marketing to deliver measurable outcomes.

In this role you will focus on partner and MSP marketing, enabling partners to position Barracuda solutions effectively.