B2C Senior Marketing Manager Netherlands- Belgium - Remote-First

European Payments Initiative (EPI); Netherlands; Remote; EUR 90,000 - 130,000; Full time

Job summary

European Payments Initiative (EPI) is seeking a Senior Marketing Manager for the Netherlands and Benelux to shape how banks, PSPs, merchants and partners promote Wero. You will lead B2C and B2B2C marketing, drive campaigns, and align activities with rollout milestones in a fast-moving, remote-first environment.

The role demands 8+ years in marketing, strong storytelling, data-driven decisions, and fluency in English and Dutch, with experience across Benelux markets and fintech or payments.

Qualifications

• 8+ years in B2C and B2B2C marketing, partner marketing, communications or related commercial marketing roles.

Responsibilities

• Lead B2C and B2B2C marketing and partner marketing across the Netherlands and Benelux.
• Develop and execute partner marketing programmes with banks, PSPs, merchants and ecosystem partners to accelerate awareness and adoption of Wero.
• Coordinate and manage marketing campaigns, partner activations, content development and communication initiatives targeted at B2C audiences.
• Brief and coordinate creative, media and agency partners to ensure high-quality execution and measurable business impact.
• Develop deep market knowledge and analyse stakeholder sentiment, trends to inform strategic decisions.

Skills

Marketing strategy

Stakeholder management

Communication & storytelling

Data-driven marketing

Cross-functional collaboration

Presentation & influencing

Education

Bachelor's or Master's in Marketing/Business/Communications

Tools

Marketing automation

CRM platforms

Microsoft 365

Analytics tools

Content management tools

Job description

Be part of a movement to change the way Europe pays. In today's digital Europe, payments still feel too complicated. Random delays, confusing rules, extra apps and accounts make it harder than it should be to pay and get paid. The European Payments Initiative is changing that with Wero, a proudly European digital wallet to make payments easier, clearer and more secure. Online, in store, at home and across borders, with your money and data protected under European laws and regulations. Wero is live in Belgium, France and Germany and launching very soon in Luxembourg and the Netherlands. Backed by 16 major banks and the two largest European acquirers, we’re building a brand new, proudly European payment system.

Why not join us?

What's in it for you

Tired of marketing roles where you're just another stakeholder in a long approval process? At EPI, you'll be at the centre of one of Europe's most significant payment transformations. As our B2C and B2B2C Senior Marketing Manager for the Netherlands and Benelux, you'll shape how banks, payment service providers, merchants and strategic partners embrace and promote Wero. Your work will directly influence adoption, awareness and engagement across key market stakeholders, helping build the future of European payments. At EPI, we embrace a remote-first culture, enabling our teams to work remotely from the country they are based in, with in-person meetings at least once a quarter to foster collaboration and connection.

About the team

You’ll join the EPI Marketing team, collaborating closely with colleagues across Europe and working with experts in brand, communications, partnerships, product marketing and market rollout. You will act as a central point of coordination between internal teams and external stakeholders, ensuring that marketing initiatives, communication plans and market activation programs are aligned with business objectives and rollout milestones.

Your impact

Lead and orchestrate B2C and B2B2C marketing and communication activities across the Netherlands and Benelux, ensuring consistency of messaging and execution across all stakeholders. Develop and execute partner marketing programmes with banks, payment service providers, merchants and ecosystem partners to accelerate awareness, adoption and usage of Wero. Build strong relationships across the payments ecosystem and act as a trusted marketing advisor to key stakeholders, aligning interests and facilitating joint initiatives. Coordinate and manage marketing campaigns, partner activations, content development and communication initiatives targeted at B2C audiences. Brief and coordinate creative, media and agency partners to ensure high-quality execution and measurable business impact. Develop deep market knowledge and continuously monitor stakeholder sentiment, competitive activity and market trends to inform strategic decision making. Track campaign performance, analyse market and customer data, generate actionable insights and continuously optimise marketing activities through a data-driven approach. Present plans, influence decision makers and mobilise stakeholders around shared initiatives that support the growth of Wero across the region.

What you'll work with

• B2C and B2B2C marketing and partner marketing programmes
• Marketing automation and CRM platforms
• Performance and campaign analytics tools
• Media and creative agency management
• Market research and customer insights platforms
• Microsoft 365
• Digital marketing and content management tools
• Data visualisation and reporting platforms

To succeed, you should meet at least 70% of these requirements

• 8+ years of experience in B2C and B2B2C marketing, partner marketing, communications or related commercial marketing roles.
• Strong experience developing and executing marketing strategies, campaigns, partnerships and communication programmes.
• Strong understanding of the Dutch payments ecosystem, including banks, payment service providers, merchants and industry stakeholders.
• Experience in Belgium and wider Benelux markets is highly desirable.
• Experience in fintech, payments, banking or digital platform businesses.
• Proven success working within complex stakeholder environments and aligning multiple partners around shared objectives.
• Excellent presentation, communication and storytelling skills with the ability to influence senior stakeholders.
• Strong analytical mindset with experience using data and insights to optimise marketing decisions and business outcomes.
• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.
• Experience collaborating across international and cross-functional teams.
• Bachelor's or Master's degree in Marketing, Business, Communications or a related field.
• Fluent in English and Dutch (CEFR C1 or C2).