Senior B2C Marketing Lead, Benelux — Remote-First

EPI Company; Netherlands; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Work from another EU country

Competitive compensation package

Multicultural European company

Learning & development budget €5,000

Job summary

European Payments Initiative (EPI) is seeking a Senior Marketing Manager for the Netherlands and Benelux. You will lead B2C and B2B2C marketing and drive partner engagement across banks, PSPs, merchants and ecosystem partners.

You will shape adoption and awareness of Wero in a remote-first, multi-country setup, collaborating with brand, communications, partnerships and product marketing teams. A strong track record in fintech marketing is required.

Qualifications

• 8+ years in B2C/B2B2C marketing, partner marketing, or related roles.
• Experience developing strategies, campaigns and stakeholder programmes.
• Deep understanding of the Dutch payments ecosystem; Benelux exposure preferred.
• Fintech/payments knowledge and cross-functional collaboration are a plus.
• Strong presentation, communication and storytelling abilities.

Responsibilities

• Lead and orchestrate B2C and B2B2C marketing and partner activities in NL/Benelux.
• Develop and execute partner marketing programmes with banks, PSPs, merchants and ecosystems.
• Build relationships across payments stakeholders and align objectives.
• Coordinate marketing campaigns, activations and content with internal/external teams.
• Brief creatives, media and agencies to ensure high-quality execution.
• Monitor market trends and stakeholder sentiment to inform strategy.
• Analyse campaign data to optimise marketing impact and ROI.
• Present plans and mobilise stakeholders around shared initiatives.

Skills

B2C marketing

Partner marketing

Stakeholder management

Campaign analytics

Market research

Presentation skills

Multicultural teamwork

Education

Bachelor's or Master's in Marketing

Tools

Marketing automation

CRM platforms

Analytics tools

Content management systems

Microsoft 365

Job description

European Payments Initiative (EPI) is seeking a Senior Marketing Manager for the Netherlands and Benelux. You will lead B2C and B2B2C marketing and drive partner engagement across banks, PSPs, merchants and ecosystem partners.

You will shape adoption and awareness of Wero in a remote-first, multi-country setup, collaborating with brand, communications, partnerships and product marketing teams. A strong track record in fintech marketing is required.