Amsterdam Luxury Hospitality Marketing Manager

Hotelprofessionals - Amstel Hotel; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Training & development

Travel allowance

Employee discount on hotel stays

Job summary

Amstel Hotel in Amsterdam is seeking a Marketing Manager to join our Commercial team, shaping how the hotel is seen, experienced, and remembered by guests, partners, and the local community.

You will lead brand campaigns, digital channels, content, partnerships, and activations, aligning with luxury hospitality standards and driving awareness and revenue for the hotel’s rooms, dining, and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field.
• 3+ years of relevant marketing experience, preferably in luxury hospitality, lifestyle, travel, or premium brand environment.
• Experience with digital marketing and CRM platforms, website CMS systems, email marketing tools, and social media management/planning platforms.
• Good understanding of visual communication and brand identity, with basic graphic design skills (Canva a plus).
• Excellent written and verbal English and Dutch communication skills.

Responsibilities

• Develop and execute the annual marketing strategy and activity plan.
• Lead hotel marketing across digital, social, content, campaigns, partnerships, PR, and activations.
• Manage marketing calendar and connect campaigns with seasons and commercial priorities.
• Develop campaigns and content showcasing the hotel, its people, culinary experiences, events, and unique sense of place.
• Manage digital ecosystem: website, email marketing, social media, CRM tools.
• Strengthen brand presence through partnerships, media opportunities, and local activations.
• Collaborate with Commercial and Operations teams to promote rooms, restaurants, bars, events, and other offerings.
• Manage external agencies, creatives, photographers, videographers, and suppliers within timelines and budgets.
• Monitor campaign performance, analyze results, and optimize ROI.
• Manage marketing budget and resources, ensuring relevance and financial responsibility.
• Ensure all communications meet brand standards and Amstel’s distinctive identity.
• Stay informed on luxury hospitality trends and Amsterdam market.

Skills

Digital marketing

CRM platforms

Content creation

Brand management

Project management

English communication

Dutch communication

Education

Bachelor's degree in Marketing or related field

Tools

CMS systems

Email marketing tools

Social media planning tools

Canva

Job description

Amstel Hotel in Amsterdam is seeking a Marketing Manager to join our Commercial team, shaping how the hotel is seen, experienced, and remembered by guests, partners, and the local community.

You will lead brand campaigns, digital channels, content, partnerships, and activations, aligning with luxury hospitality standards and driving awareness and revenue for the hotel’s rooms, dining, and events.