Marketing Manager

Amstel Hotel; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Training opportunities

Collaborative environment

Travel allowance

Personalized support

Gym membership discount

Employee discounts at partner hotels

F&B discount card

Job summary

Amstel Hotel in Amsterdam seeks a Marketing Manager to shape the hotel’s story across digital, content, partnerships, and activations. You will drive the annual marketing plan, ensure brand consistency, and collaborate with Commercial and Operations teams to promote rooms, food & beverage, events, and experiences.

The role requires a creative yet commercially minded marketer with at least 3 years in luxury hospitality, fluent English and Dutch, and strong project management skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years in luxury branding or premium hospitality marketing.
• Experience with digital channels, CRM, CMS, and content creation.

Responsibilities

• Develop and execute annual marketing strategy aligned with brand and business goals.
• Lead digital, social, content, partnerships, and activations activities.
• Manage marketing calendar, budget, and external partners.
• Analyze campaigns and optimize for ROI.

Skills

Brand strategy

Digital marketing

Content creation

Social media

Storytelling

Stakeholder management

Project management

Education

Bachelor's degree in Marketing

Tools

CMS platforms

CRM systems

Analytics tools

Adobe Creative Suite

Job description

Marketing Manager at the iconic Amstel Hotel

We are seeking a Marketing Manager to join our Commercial team and help bring the Amstel story to life. This is an opportunity for a creative and commercially minded marketeer to shape how the hotel is seen, experienced, and remembered by our guests, partners, and the local community.

From brand campaigns and social media to content creation, partnerships, and hotel activations, you will play an important role in strengthening the Amstel’s position within Amsterdam’s luxury hospitality landscape.

• Develop and execute the annual marketing strategy and activity plan, aligned with the hotel’s brand positioning, commercial objectives, and overall business strategy.
• Lead the hotel’s marketing activities across digital, social media, content, campaigns, partnerships, PR, and hotel activations, ensuring a consistent and distinctive brand presence.
• Take ownership of the hotel’s marketing calendar, identifying opportunities to connect relevant campaigns, seasonal moments, partnerships, and commercial priorities.
• Develop creative campaigns and content that showcase the hotel, its people, culinary experiences, events, and unique sense of place.
• Manage the hotel’s digital ecosystem, including website content, email marketing, social media platforms, and relevant CRM and marketing tools.
• Strengthen the Amstel’s position within Amsterdam’s luxury hospitality and lifestyle landscape through meaningful partnerships, collaborations, media opportunities, and local activations.
• Work closely with the Commercial and Operations teams to promote the hotel’s rooms, restaurants, bars, events, and other offerings, driving awareness, engagement, and revenue.
• Manage external agencies, creative partners, photographers, videographers, and other suppliers, ensuring projects are delivered to a high standard and in line with agreed timelines and budgets.
• Monitor campaign and channel performance, analyse results, and use insights to optimise activity and demonstrate return on investment.
• Manage the marketing budget and resources effectively, ensuring activity is commercially relevant and financially responsible.
• Ensure all marketing communications meet brand standards while maintaining the Amstel’s distinctive character and identity.
• Stay connected to developments and trends in luxury hospitality, travel, lifestyle, culture, and Amsterdam, bringing relevant ideas and inspiration to the hotel.
• Support and guide junior colleagues, interns, and external creative partners where relevant, helping to create a collaborative and well‑organised marketing environment.

What we need from you

• A bachelor’s degree or equivalent qualification in Marketing, Communications, Hospitality, Business, or a related field.
• A minimum of 3 years of relevant marketing experience, preferably within luxury hospitality, lifestyle, travel, or another premium brand environment.
• Experience working with digital marketing and CRM platforms, website CMS systems, email marketing tools, and social media management or planning platforms.
• A good understanding of visual communication and brand identity, with basic graphic design skills and familiarity with tools such as Canva considered a plus.
• Excellent written and verbal English and Dutch communication skills.
• A strong eye for detail, visual presentation, storytelling, and brand consistency.
• Excellent organisational and project management skills, with the ability to manage multiple projects, priorities, and deadlines.
• A creative and commercially minded approach, with the ability to turn ideas into campaigns and activities that deliver measurable results.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across departments and with external partners.
• Experience working with external agencies, creative partners, media, photographers, or production suppliers is an advantage.
• Knowledge of the Amsterdam market and its hospitality, lifestyle, and cultural landscape is preferred.

Your approach

You are curious, proactive, and not afraid to get involved. You take ownership of your work, bring energy and ideas to the table, and know how to balance creativity with commercial priorities.

You understand that great marketing is about more than visibility; it is about creating a reason for people to choose, experience, and remember the iconic Amstel Hotel.

You are comfortable moving between strategic thinking and practical execution, working independently while knowing when to bring others in. Most importantly, you care about creating meaningful, relevant, and memorable experiences for our guests and our community.

What we offer

• Opportunities for training, learning, and professional development.
• A supportive and collaborative working environment.
• A pleasant and collegial working environment in which own initiative is appreciated
• Travel allowance for a commuting distance of more than 5 km
• Personalized support that matches your ambitions so that you can make a great start, be involved, and grow.
• To stay fit we offer a discount on your contract with Trainmore + 1 Euro discount for every time you go!
• Employee discount on the worldwide 6500+ hotels of InterContinental Hotel Group
• 50% discount on the F&B at 23 partner hotels in Amsterdam with the F&B Discount Card
• When you join our team, you will gain access to Alleo, our flexible benefits platform. Through Alleo, you can choose what suits you best. whether that is a discount on your gym membership or vouchers for your favourite online stores. The choice is entirely yours. Through Alleo we recognise and reward your efforts.

Join us at the iconic Amstel Hotel and be part of a team dedicated to providing exceptional service and creating unforgettable experiences for our guests. The Amstel Hotel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We exclusively consider responses from candidates who possess eligibility to work within the Netherlands / EU.