AMR Sales Specialist

ABB; Etten-Leur; On-site; EUR 90,000 - 130,000; Full time

Job summary

ABB Robotics is seeking an AMR Sales Expert for Benelux (Belgium, Netherlands, Luxembourg) to drive growth in Autonomous Mobile Robots. You’ll blend technical know-how with consultative selling and close collaboration with regional sales, solution centers, and partners.

Regular travel across Benelux and occasional international trips will be required. Fluency in English plus Dutch and/or French is essential, with a strong commercial mindset and customer focus to deliver sustainable growth.

Qualifications

• Bachelor’s or Master’s degree in Engineering, Robotics, Automation, Mechatronics, Logistics, Supply Chain Management, Business, or a related field.
• Proven track record in B2B solution selling and business development.
• Experience with end-users, system integrators, and industrial customers.

Responsibilities

• Lead the commercial growth of ABB’s AMR portfolio across the Benelux region (Belgium, Netherlands, Luxembourg).
• Develop and execute a regional AMR growth strategy aligned with ABB Robotics objectives.
• Identify, qualify, and develop new AMR opportunities with end-users, integrators, and partners.
• Build and manage a healthy sales pipeline to achieve order and revenue targets.
• Act as trusted advisor for customers evaluating mobile robotics and intralogistics solutions.
• Support local sales teams with AMR product, application, and market expertise.

Skills

Commercial drive

Communication skills

Relationship building

Negotiation

Independent yet collaborative

Education

Bachelor’s or Master’s degree in Engineering/Robotics/Automation/Mechatronics/Logistics/SC Management/Business

Job description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB’s Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Sales Manager

At ABB, we help industries outrun - leaner and cleaner.

At ABB, progress is an expectation. For you, your team, and the world. As a global technology leader in electrification and automation, we empower customers to improve productivity, safety, and sustainability through innovative solutions.

Join ABB Robotics and play a key role in accelerating the adoption of Autonomous Mobile Robot (AMR) solutions across the Benelux region. You will be part of a rapidly growing business with the opportunity to shape the future of intralogistics and mobile robotics for customers across multiple industries.

Your Role And Responsibilities

As AMR Sales Expert for Benelux, you will be responsible for driving the growth of ABB’s Autonomous Mobile Robot business across Belgium, the Netherlands, and Luxembourg. You will act as the regional AMR subject matter expert, combining technical knowledge, consultative selling, and business development to identify, develop, and close new opportunities.

Working closely with local Robotics sales teams, Global AMR Solution Centers, Key Account Managers, Business Line Managers, and system integration partners, you will support customers in their automation journey and help ABB achieve sustainable growth in the fast-growing mobile robotics market.

Main Accountabilities

• Lead the commercial growth of ABB’s AMR portfolio across the Benelux region.
• Develop and execute a regional AMR growth strategy aligned with ABB Robotics objectives.
• Identify, qualify, and develop new AMR opportunities with end-users, integrators, and strategic partners.
• Build and manage a healthy sales pipeline to achieve order and revenue targets.
• Act as the trusted advisor for customers evaluating mobile robotics and intralogistics automation solutions.
• Conduct customer workshops, site assessments, solution discussions, and business case evaluations.
• Support local sales teams with AMR product, application, and market expertise.
• Develop and strengthen relationships with system integrators, distributors, and technology partners.
• Prepare customer proposals, presentations, and commercial offers in cooperation with application engineers and global experts.
• Collaborate with the Global AMR Solution Center to ensure successful solution development and deployment.
• Support demonstrations, proof-of-concepts, pilot projects, and customer visits.
• Gather market intelligence and provide customer feedback to support future product development and go-to-market strategies.
• Represent ABB at industry events, trade fairs, customer seminars, and networking activities.
• Act as ambassador for ABB’s AMR portfolio within the Robotics organization and the wider ABB ecosystem.

Qualifications For The Role

Education

• Bachelor’s or Master’s degree in Engineering, Robotics, Automation, Mechatronics, Logistics, Supply Chain Management, Business, or a related field.

Experience

• Minimum 2 years of experience in technical sales, business development, automation, robotics, intralogistics, material handling, or industrial solutions.
• Proven track record in B2B solution selling and business development.
• Experience working with end-users, system integrators, and industrial customers.
• Experience in robotics, AMRs, AGVs, warehouse automation, or logistics automation is strongly preferred.

Technical Knowledge

• Understanding of Autonomous Mobile Robots (AMRs), robotics automation, and material handling systems.
• Knowledge of logistics, warehousing, manufacturing, and supply chain operations.
• Familiarity with industrial automation and digitalization trends.
• Ability to translate customer challenges into technical and commercial solutions.

Personal Competencies

• Strong commercial drive and entrepreneurial mindset.
• Excellent communication and presentation skills.
• Strong relationship-building and networking capabilities.
• Customer-focused and solution-oriented.
• Ability to work independently while collaborating effectively in a matrix organization.
• Strong negotiation and influencing skills.
• Results-driven with a passion for innovation and technology.

Language Requirements

• Fluent English.
• Fluent Dutch and/or French.
• Additional European languages are considered an advantage.

This position requires regular travel throughout Belgium, the Netherlands, and Luxembourg, with occasional international travel to ABB facilities, customers, partners, and industry events.

What We Offer

You will join a highly skilled international Robotics team and take a leading role in expanding ABB’s presence in the rapidly growing AMR market. We offer an environment where innovation, entrepreneurship, and collaboration are encouraged, together with opportunities for professional growth and international exposure.

Location

Belgium or Netherlands (Benelux responsibility)

We value people from different backgrounds. Could this be your story? or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.