AI-Driven Performance Marketer for B2B & DTC Growth

Jdeprofessional; Utrecht; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Discount on coffee & tea products

Public transport reimbursement

Personal training budget

25 vacation days + 12 ADV days

Job summary

JDE Peet’s is seeking a Performance Marketeer in the Netherlands to accelerate digital and data-driven marketing for B2B and Retail. You’ll drive full-funnel performance across SEA, Paid Social, Display, Programmatic, and SEO, while collaborating with Sales, Ecommerce and CRM to maximise conversions.

Responsibilities include end-to-end B2B campaigns, demand generation, daily campaign optimisation for consumer brands and the webshop, and ownership of budget and dashboards.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital, Communication or related field.
• 6–10 years of experience in performance marketing, digital media or ecommerce.
• Proven experience with both B2B lead/demand generation and DTC/ecommerce performance.
• Experience in international or matrix organisations is a plus.

Responsibilities

• Develop and execute an integrated full-funnel performance marketing strategy for B2B and brands like L’OR.
• Translate business objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO.
• Co-create annual plans and performance roadmaps with marketing and commercial teams.
• Lead end-to-end B2B campaigns for coffee machines, services and contract models.
• Build audiences, funnels and lead quality; shift from lead to demand generation.
• Collaborate with Sales, Ecommerce and CRM to maximise conversion (MQL → SQL).
• Daily optimisation of campaigns for consumer brands and ecommerce activities; improve ROAS and conversion.
• Own budget allocation and provide dashboards and actionable insights.
• Drive AI-driven optimisation projects and monitor digital trends for improvements.

Skills

Performance marketing

SEA

SEO

Paid Social

Programmatic

Remarketing

Affiliate Marketing

Education

Bachelor’s or Master’s in Marketing/Digital

Tools

GA4

Tag Management

Dashboarding

Job description

JDE Peet’s is seeking a Performance Marketeer in the Netherlands to accelerate digital and data-driven marketing for B2B and Retail. You’ll drive full-funnel performance across SEA, Paid Social, Display, Programmatic, and SEO, while collaborating with Sales, Ecommerce and CRM to maximise conversions.

Responsibilities include end-to-end B2B campaigns, demand generation, daily campaign optimisation for consumer brands and the webshop, and ownership of budget and dashboards.