Performance Marketeer

JACOBS DOUWE EGBERTS; Utrecht; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

25 vacation days + 12 ADV days

Personal training budget

Discount on coffee & tea products

Full public transport reimbursement

Job summary

JDE Peet’s seeks an experienced Performance Marketeer to accelerate digital and data‑driven marketing for Netherlands B2B and Retail (DTC/ecommerce). You will drive visibility, relevance and growth across SEA, Paid Social, Display, Programmatic, Affiliates and SEO, and lead AI‑driven optimization initiatives.

You’ll collaborate with Marketing, Ecommerce, Sales, CRM, agencies and Global Media & Digital teams, reporting to the Media Manager NL.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital, or related field.
• 6–10 years in performance marketing, digital media or ecommerce.
• Proven experience with both B2B lead/demand generation and DTC/ecommerce performance.
• Experience in an international or matrix organisation is a plus.
• Excellent command of English, written and spoken.

Responsibilities

• Develop and execute an integrated full‑funnel performance marketing strategy for B2B and C&W brands (including L’OR).
• Translate objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO.
• Own end‑to‑end B2B campaigns for coffee machines and services; optimize audiences and lead quality.
• Manage DTC performance campaigns for brand websites and ecommerce, improve ROAS and conversions.
• Own budget allocation and provide performance dashboards and insights.
• Lead AI‑driven innovation projects for targeting, bidding, personalization and testing.
• Manage agencies and share best practices across Northern Europe.

Education

Bachelor’s or Master’s degree in Marketing, Digital, Communications or related field

Tools

GA4

Tag Manager

Dashboards

Job description

Within the Media & Digital team Northern Europe, you will help accelerate our digital and data-driven marketing across both B2B and Retail (DTC/ecommerce) in the Netherlands.

As a Performance Marketeer, you play a key role in strengthening our online visibility, discoverability and relevance across the full funnel. Your goal is to drive sustainable growth for both B2B solutions (such as coffee machines and services) and our strong retail and ecommerce brands — from building demand and consideration to optimising conversion and media efficiency.

You move effortlessly between dashboards, campaigns, creative concepts and channel strategies, always with a clear focus on performance, growth and return on investment.

You report to the Media Manager NL and work closely with Marketing, Ecommerce, Sales, CRM, agencies and the Global Media & Digital team.

What will you do?

Performance Strategy

• Develop and execute an integrated full-funnel performance marketing strategy for B2B and our well-known coffee and tea brands (including L’OR).
• Translate business objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO.
• Co-create annual plans and performance roadmaps together with marketing and commercial teams.

B2B Lead & Demand Generation

• End-to-end responsibility for performance-driven B2B campaigns for coffee machines, services and contract models.
• Build and optimise audiences, funnels and lead quality.
• Actively contribute to the strategic shift from lead generation to demand generation, focusing on relevant target audiences, buying intent, content and full-funnel performance rather than volume alone.
• Collaborate closely with Sales, Ecommerce and CRM to maximise conversion throughout the funnel (MQL → SQL).

DTC Performance Management (Brand Websites & L’OR Webshop)

• Daily optimisation and steering of performance campaigns for our consumer brands and ecommerce activities.
• Improve ROAS, CPA, traffic quality and conversion rates.
• Execute A/B testing, creative testing and conversion optimisation of landing pages.

Budget & Performance Ownership

• Own performance budget allocation and efficiency.
• Act as a strategic advisor to marketing leads, media managers and the Northern Europe Management Team.
• Develop dashboards, reporting and actionable performance insights.

Innovation & Project Leadership (AI-driven)

• Initiate and lead performance-related innovation projects with a strong focus on AI-driven optimisation, such as AI targeting, bidding, personalisation, creative testing and predictive insights.
• Actively monitor and translate AI developments and digital trends in media, data and marketing into concrete improvements in performance and efficiency.

Agency & Stakeholder Management

• Daily management of performance media and creative agencies.
• Share knowledge and best practices within the Northern Europe marketing organisation to increase digital savviness.
• Work closely with Global Media & Digital teams to share learnings and scale successful initiatives.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

Education & Experience

• Bachelor’s or Master’s degree in Marketing, Digital, Communication or a related field.
• 6–10 years of experience in performance marketing, digital media or ecommerce.
• Proven experience with both B2B lead/demand generation and DTC/ecommerce performance.
• Experience in an international or matrix organisation is a plus.

Skills & Expertise

• Strong knowledge of SEA, SEO, Paid Social, Programmatic, Remarketing and Affiliate Marketing.
• Highly analytical, with hands-on experience in GA4, tag management and dashboarding.
• Experience with A/B testing, funnel optimisation and growth methodologies.
• Excellent command of the English language, both written and spoken (must-have).
• Strategic thinker with a hands-on mindset.
• Data-driven, results-oriented and performance-focused.
• Strong stakeholder manager and clear communicator.
• Entrepreneurial, curious and innovative.
• Team player who easily connects across disciplines and teams.

Additional Information

At JDE Peet's, you create impact in a dynamic and ambitious environment. We work as a team, celebrate successes, and support one another. Our employees work with diverse, like-minded colleagues in an innovative setting, all committed to doing the right thing worldwide. What you do here matters and is noticed.

The position is classified in salary scale 10 of the Coffee and Tea CLA. In addition, you will receive a comprehensive benefits package appropriate to this role, including:

• 25 vacation days and 12 additional leave days (ADV)
• A personal training budget
• Discount on our delicious coffee and tea products
• Full public transport reimbursement to and from work

An online assessment and Pre-Employment Screening are part of the recruitment process.

Acquisition based on this vacancy is not appreciated.

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!