Performance Marketeer - E-Commerce & B2B Growth Lead

Jacobs Douwe Egberts UK; Utrecht; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

25 vacation days

13th month salary

Personal training budget

Strong pension scheme

Discount on coffee and tea products

Full public transport reimbursement

Job summary

A leading coffee company in the Netherlands is seeking a Performance Marketeer to develop and execute performance marketing strategies across B2B and DTC channels. This role involves optimizing campaigns for consumer brands and leading demand generation initiatives, while managing performance budgets effectively. Candidates should have 6-10 years of relevant experience and strong analytical skills. The position offers a comprehensive benefits package, along with a dynamic and collaborative work environment.

Qualifications

• 6–10 years of experience in performance marketing, digital media or ecommerce.
• Proven experience with both B2B lead/demand generation and DTC/ecommerce performance.
• Experience in an international or matrix organisation is a plus.

Responsibilities

• Develop and execute an integrated full-funnel performance marketing strategy.
• End-to-end responsibility for performance-driven B2B campaigns.
• Optimize performance campaigns for consumer brands and ecommerce activities.
• Own performance budget allocation and efficiency.
• Lead performance-related innovation projects focused on AI-driven optimisation.

Skills

Strong knowledge of SEA

SEO

Paid Social

Programmatic

Remarketing

Affiliate Marketing

Analytical skills

A/B testing

Funnel optimisation

English proficiency

Education

Bachelor’s or Master’s degree in Marketing, Digital, Communication

Tools

GA4

Tag management

Dashboarding

Job description

A leading coffee company in the Netherlands is seeking a Performance Marketeer to develop and execute performance marketing strategies across B2B and DTC channels. This role involves optimizing campaigns for consumer brands and leading demand generation initiatives, while managing performance budgets effectively. Candidates should have 6-10 years of relevant experience and strong analytical skills. The position offers a comprehensive benefits package, along with a dynamic and collaborative work environment.