ABM-Driven Benelux Channel & Field Marketing Lead

Cohesity Inc.; Netherlands; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare coverage

Paid parental leave

Flexible time off

Company-wide days off

Wellness program

Continuous learning

Competitive salary

Job summary

Cohesity Inc. in the Benelux region is seeking a Benelux Channel & Field Marketing Manager to drive multi-channel campaigns, ABM, and partner co-marketing.

You will Tier target accounts, manage full lead lifecycle, and collaborate with sales to surface net-new logo opportunities in the Netherlands while building executive engagements with CIO/CISO-level buyers. The role requires strong channel and field marketing experience, regional localization of global assets, and travel across Benelux to

Qualifications

• Experience in both channel marketing and field marketing.
• ABM or vertical marketing background.
• Strong business acumen in the Benelux region.
• Experience building executive-level engagement programs with CIO/CISO-level buyers.
• Track record of building and maturing channel partner ecosystems with co-branded programs.
• Experience planning and managing field events, trade shows and executive roundtables.
• Experience managing the full lead lifecycle from segmentation through sales handoff.
• Experience localizing centrally produced marketing content for regional use.
• Strong analytical skills with campaign performance tracking.

Responsibilities

• Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) with an ABM lens across Benelux.
• Tier target accounts and personalize engagement for strategic and net-new-logo prospects, managing the full lead lifecycle from segmentation through sales handoff and pipeline tracking.
• Work closely with sales and leverage data insights to identify in-market accounts, with a focus on surfacing net-new logo opportunities in the Netherlands.
• Build and manage executive-level engagement programs; briefings, roundtables, and advisory-style touchpoints with CIO/CISO-level buyers across Benelux.
• Build and own channel partner relationships across the region, focusing on growing the Netherlands partner ecosystem.
• Align channel marketing plans with sales priorities and net-new logo targets.
• Execute co-branded marketing programs, partner campaigns, and enablement/training initiatives.
• Be on-site with Benelux partners when needed to support alignment, execution, and enablement, despite the role being remote.
• Plan and manage field events, partner events, executive roundtables, and industry trade shows, with a strong focus on Netherlands market presence.
• Support regional campaigns to drive awareness and demand generation.
• Collaborate with partners and internal teams on event logistics, promotion, and follow-up.
• Track and analyze campaign performance across channels, with visibility into ABM account progression and net-new logo conversion.

Skills

Channel marketing

Field marketing

ABM

Executive engagement

Partner ecosystems

Event planning

Lead lifecycle

Localization

Analytics

Cross-functional

Job description

Cohesity Inc. in the Benelux region is seeking a Benelux Channel & Field Marketing Manager to drive multi-channel campaigns, ABM, and partner co-marketing.

You will Tier target accounts, manage full lead lifecycle, and collaborate with sales to surface net-new logo opportunities in the Netherlands while building executive engagements with CIO/CISO-level buyers. The role requires strong channel and field marketing experience, regional localization of global assets, and travel across Benelux to