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Brand Strategy & Growth Lead - FMCG (Digital Focus)
Job summary
A leading beverage company in Malaysia is seeking an Assistant Brand Manager to optimize brand value and implement marketing strategies. This role requires a Bachelor's degree in Marketing and at least 5 years of experience in brand management within the FMCG sector. The ideal candidate will be skilled in digital marketing and possess excellent communication abilities. Competitive compensation and potential for career growth offered.
Qualifications
- Min 5 years’ experience in brand/marketing management in FMCG.
- Strong conceptual thinking and attention to detail.
- Fluent in English and computer literate.
Responsibilities
- Prepare annual brand strategy/plans to achieve objectives.
- Manage end-to-end brand innovation/campaigns.
- Develop digital marketing strategy and platforms.
- Implement marketing initiatives to achieve objectives.
- Evaluate and develop brand position continuously.
Skills
Education
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.