WhatsApp CRM & Lead Nurturing Specialist

RISE AKADEMIA SDN. BHD.; Selangor; On-site; MYR 50,000 - 67,000; Full time

Benefits offered by this job

Overseas Company Trip

Basic salary + commission & incentives

Exposure to a high-quality learning环境

Job summary

RISE Akademia SDN. BHD. is seeking a Customer Relationship & Marketing Executive to drive CRM and marketing automation initiatives in Malaysia.

You will manage campaigns via WhatsApp and email, segment audiences, nurture leads, and collaborate with Sales to generate qualified opportunities, with a competitive base salary and performance incentives. The role rewards experimentation, data-driven decisions and growth into management, with opportunities for overseas learning and a dynamic learning

Qualifications

• 2–4 years of experience in Digital Marketing, CRM, Lead Generation or Marketing Automation
• Experience managing customer databases, leads or digital marketing campaigns
• Comfortable using CRM, marketing automation or messaging tools
• Able to write clear, engaging and action-oriented marketing messages
• Good understanding of digital marketing funnels and customer behaviour

Responsibilities

• Manage and execute CRM and lead nurturing campaigns through WhatsApp, Email and other digital channels
• Segment customer and lead databases based on interest, behaviour, location and buying stage
• Create engaging WhatsApp messages, promotional hooks and follow-up campaigns
• Reactivate existing and inactive leads through targeted campaigns
• Build and improve automated customer follow-up journeys
• Work closely with the Marketing and Sales teams to generate more qualified leads
• Track campaign performance including response rates, lead activation and conversion
• Conduct A/B testing on messages, offers, audiences and follow-up timing
• Continuously improve the customer journey from Lead → Engagement → Qualified Opportunity

Skills

CRM

Lead generation

Marketing automation

WhatsApp campaigns

Customer segmentation

Campaign analytics

Tools

CRM platforms

Job description

RISE Akademia SDN. BHD. is seeking a Customer Relationship & Marketing Executive to drive CRM and marketing automation initiatives in Malaysia.

You will manage campaigns via WhatsApp and email, segment audiences, nurture leads, and collaborate with Sales to generate qualified opportunities, with a competitive base salary and performance incentives. The role rewards experimentation, data-driven decisions and growth into management, with opportunities for overseas learning and a dynamic learning