Wealth Strategy & Marketing Intern

Hong Leong Bank; Kuala Lumpur; Remote; MYR 20,000 - 36,000; Full time

Job summary

Hong Leong Bank is seeking an analytically driven intern to join the Wealth Commercialisation, Performance & Segment Strategy team in Malaysia. You will learn how wealth management products are positioned, launched, marketed, and tracked across client segments.

You will work with strategists, product leads, and marketers to turn data into insights and campaigns, with exposure to Excel dashboards and BI tools. This role offers hands-on experience in a regional retail wealth context.

Qualifications

• Pursuing a Bachelor’s or Master’s degree in Business, Finance, Economics, Marketing, Data Analytics, or related field.
• Strong analytical skills with proficiency in Excel and PowerPoint; Tableau/Power BI/SQL is a plus.
• Interest in wealth management, financial markets, and segment marketing.

Responsibilities

• Assist in commercialisation and go-to-market support with launch toolkits and sales enablement materials.
• Track and visualize weekly/monthly performance metrics (AUM growth, product adoption, campaign conversion).
• Conduct competitor benchmarking, market sizing, and client-segment analysis across Mass Affluent, HNW, and UHNW.
• Support planning and execution of targeted multi-channel campaigns and events.

Skills

Excel

PowerPoint

Tableau

Power BI

SQL

Education

Bachelor’s or Master’s degree in Business, Finance, Economics, Marketing, Data Analytics

Tools

Tableau

Power BI

SQL

Job description

Hong Leong Bank is seeking an analytically driven intern to join the Wealth Commercialisation, Performance & Segment Strategy team in Malaysia. You will learn how wealth management products are positioned, launched, marketed, and tracked across client segments.

You will work with strategists, product leads, and marketers to turn data into insights and campaigns, with exposure to Excel dashboards and BI tools. This role offers hands-on experience in a regional retail wealth context.