Intern - Regional Wealth Management (Wealth Commercialization, Performance & Segment Strategy)

Hong Leong Bank Berhad; Malaysia; On-site; MYR 22,000 - 47,000; Part time

Job summary

Hong Leong Bank invites an engaged intern to join the Wealth Commercialisation, Performance & Segment Strategy team in Malaysia. You will gain hands-on experience in how wealth management products are positioned, launched, marketed, and tracked across client segments.

You will work with strategists, product leads, and marketers to turn data into actionable commercial insights and create compelling client campaigns, all within a fast-paced, collaborative environment.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Business, Finance, Economics, Marketing, Data Analytics, or a related field.
• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint (experience with Tableau, Power BI, or SQL is a plus).
• Keen interest in wealth management, financial markets, and consumer/segment marketing.
• Strong written and verbal communication skills with high attention to detail.
• Proactive, organized, and comfortable working in a fast‑paced, collaborative environment.

Responsibilities

• Commercialisation & Go-to-Market Support: Assist in preparing product launch toolkits, sales enablement decks, and internal communications for frontline relationship managers.
• Performance Tracking & Analytics: Help compile, clean, and visualize weekly/monthly commercial performance metrics (e.g., AUM growth, product adoption, campaign conversion) using Excel or BI dashboards.
• Segment Strategy & Research: Conduct competitor benchmarking, market sizing, and client-segment analysis to identify growth opportunities across Mass Affluent, High‑Net‑Worth (HNW), and Ultra‑High‑Net‑Worth (UHNW) tiers.
• Marketing & Content Execution: Support the planning and execution of targeted multi‑channel marketing campaigns, client events, and thought‑leadership content, ensuring strict alignment with brand and compliance standards.
• Cross‑Functional Coordination: Collaborate with Product, Digital, Legal/Compliance, and Sales teams to track project timelines and deliverables.

Skills

Excel

PowerPoint

Tableau

Power BI

SQL

Education

Bachelor's or Master's in Business/Finance/Economics/Marketing/Data Analytics

Tools

Tableau

Power BI

SQL

Job description

Define your future at Hong Leong Bank Overview

We are looking for a driven, analytical, and creative intern to join our Wealth Commercialisation, Performance & Segment Strategy team. In this role, you will gain hands‑on exposure to how wealth management products are positioned, launched, marketed, and tracked across distinct client segments. You will work closely with strategists, product leads, and marketers to turn data into actionable commercial insights and compelling client campaigns.

Key Responsibilities

• Commercialisation & Go-to-Market Support: Assist in preparing product launch toolkits, sales enablement decks, and internal communications for frontline relationship managers.
• Performance Tracking & Analytics: Help compile, clean, and visualize weekly/monthly commercial performance metrics (e.g., AUM growth, product adoption, campaign conversion) using Excel or BI dashboards.
• Segment Strategy & Research: Conduct competitor benchmarking, market sizing, and client‑segment analysis to identify growth opportunities across Mass Affluent, High‑Net‑Worth (HNW), and Ultra‑High‑Net‑Worth (UHNW) tiers.
• Marketing & Content Execution: Support the planning and execution of targeted multi‑channel marketing campaigns, client events, and thought‑leadership content, ensuring strict alignment with brand and compliance standards.
• Cross‑Functional Coordination: Collaborate with Product, Digital, Legal/Compliance, and Sales teams to track project timelines and deliverables.

Qualifications & Skills

• Currently pursuing a Bachelor’s or Master’s degree in Business, Finance, Economics, Marketing, Data Analytics, or a related field.
• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint (experience with Tableau, Power BI, or SQL is a plus).
• Keen interest in wealth management, financial markets, and consumer/segment marketing.
• Strong written and verbal communication skills with high attention to detail.
• Proactive, organized, and comfortable working in a fast‑paced, collaborative environment.

What You’ll Gain

• Direct exposure to end‑to‑end wealth management strategy—from segment sizing to commercial execution.
• Mentorship from senior strategy, product, and marketing professionals.
• Real‑world experience turning financial performance data into commercial decisions.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital‑at‑the‑Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, HongKong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

HongLeongBank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region.

These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations.

To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.

HLB’s ethos of being Digital‑At‑The‑Core powered by customers‑at‑the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.