VP, Agency Sales & Development

Takaful Ikhlas Bhd; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Takaful IKHLAS Family Berhad is seeking a seasoned Sales Leader to drive agency sales growth, activation, and productivity across regions. The role focuses on ACE growth, recruitment-to-activation, market expansion and leadership effectiveness through effective execution of agency strategies.

The successful candidate will lead Agency Leaders, ADM/SADM teams and a large field force, translating strategic direction into measurable outcomes, with a track record in insurance/takaful or financial

Qualifications

• Bachelor’s Degree in Business, Marketing, Finance, Management, Insurance/Takaful or related field.
• 10–15 years in relevant insurance/takaful or financial services, with 5–8 years in leadership.
• Track record in sales growth, agency productivity, recruitment and activation.
• Strong strategy, leadership, stakeholder management and execution skills.

Responsibilities

• Develop and execute agency sales strategies to deliver ACE growth, market expansion and targets.
• Drive regional sales performance through target setting, monitoring and productivity improvement.
• Improve active-agent ratio and productivity via activation and development of agents.
• Strengthen Agency Leader effectiveness through coaching and performance management.
• Identify new market opportunities and translate strategy into field campaigns and outcomes.

Education

Bachelor’s Degree in Business, Marketing, Finance, Management, Insurance/Takaful or related discipline

Job description

Takaful Ikhlas Berhad is renamed to Takaful Ikhlas Family Berhad (Takaful IKHLAS Family) and manages the family takaful business. Its general takaful business is being managed by a new entity, Takaful Ikhlas General Berhad (Takaful IKHLAS General).

Takaful IKHLAS offers a comprehensive range of family and general takaful products. Its distribution channels comprise of highly knowledgeable and well-trained agents, brokers, financial institutions, motor franchise holders and cooperatives. Takaful IKHLAS has 13 branch offices and currently records around 2 million registered certificate (policy) holders and more than 5,000 agents.

Both Takaful IKHLAS Family and Takaful IKHLAS General are wholly owned subsidiaries of MNRB Holdings Berhad.

Job Purpose:

To lead and drive the overall sales growth, productivity, activation and development of the agency force by translating the Agency's strategic direction into effective sales

strategies, disciplined execution and measurable business outcomes.

The role is responsible for strengthening the sales engine across Agency Leaders, full-time and part-time agents, with strong emphasis on ACE growth, active-agent ratio, productivity, recruitment-to-activation conversion, market expansion and leadership effectiveness.

The role acts as the primary sales execution arm of the Head of Agency, ensuring that agency sales strategies are effectively cascaded, executed and monitored across regions, Agency Development Managers (ADM), Senior Agency Development Managers (SADM), Agency Leaders and agents.

Job Responsibilities:

• Sales Strategy & Business Growth Develop and execute agency sales strategies to deliver sustainable ACE growth, market expansion and achievement of business targets.
• Sales Performance & Productivity Management Drive sales performance across regions, ADMs/SADMs and Agency Leaders through disciplined target setting, performance monitoring, productivity improvement and corrective actions.
• Agent Activation & Development Improve active-agent ratio and productivity by strengthening new-agent activation, 30/60/90-day development, consistency and development of full-time and part-time agents.
• Agency Leader Development & Field Execution Strengthen Agency Leader effectiveness through coaching, performance management, leadership development and consistent execution of sales and agency management routines.
• Market Development, Analytics & Strategic Execution Identify new market opportunities, leverage sales analytics and translate Agency strategy into effective field initiatives, campaigns and measurable business outcomes.

Qualification & Experience:

Education: Bachelor’s Degree in Business, Marketing, Finance, Management, Insurance/Takaful or related discipline. Relevant professional qualifications are an added advantage.

Experience: Minimum 10–15 years of relevant experience, preferably within insurance/takaful or financial services, with at least 5–8 years in a managerial/senior leadership position managing agency distribution, sales performance or a sizeable sales force.

Track Record: Demonstrated track record in sales growth, agency productivity, recruitment and activation, Agency Leader development and performance management.

Competencies: Strong strategic thinking, commercial acumen, data-driven decision making, leadership, coaching, stakeholder management and execution capability. Industry Knowledge: Strong understanding of agency distribution, insurance/takaful products, sales practices, regulatory requirements and agency governance.