Trade Marketing - Senior Executive

Haier Electrical Appliances (M) Sdn Bhd; Puchong; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Optical & Dental

Miscellaneous allowance

Health Screening

Parking

Parents Leave & Time Off

Attractive Performance Bonus & Incent

Job summary

Haier Electrical Appliances (M) Sdn Bhd in Malaysia seeks a results-driven marketing professional to plan, execute, and optimize brand and product campaigns, aligning with business goals and Haier CI.

You will coordinate events, roadshows, and launches, create impactful POSM and communications, manage vendors and budgets, and deliver timely reports to management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Proven experience in campaign planning and execution across events, roadshows, product launches, and promotions.
• Strong communication, coordination, analytical, and project management skills.
• Creative mindset with ability to develop innovative marketing ideas.
• Proficient with Microsoft Excel and PowerPoint; knowledge of consumer electronics/retail is a plus.

Responsibilities

• Plan, execute, monitor, and evaluate brand and product marketing activities.
• Support new product launches through consumer campaigns, events, and roadshows.
• Develop POSM, catalogs, and marketing materials to enhance brand visibility.
• Manage marketing vendors and third-party suppliers for cost-effective quality.
• Prepare marketing reports and performance analysis for management review.

Skills

Campaign planning

Event management

Product launches

Promotional activities

Communication

Coordination

Analytical skills

Project management

Creative thinking

Microsoft Excel

PowerPoint

Consumer electronics/retail

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Microsoft Excel

PowerPoint

Job description

Plan, execute, monitor, and evaluate brand and product marketing activities in line with business objectives.

Support new product launches through consumer campaigns, roadshows, events, conferences, and award ceremonies.

Develop innovative POSM, catalogues, and marketing communication materials to enhance brand visibility.

Manage and evaluate marketing vendors and third-party suppliers, ensuring quality, cost-effectiveness, and alignment with business needs.

Manage A&P budgets and marketing expenditure, ensuring effective budget utilization and maximizing campaign ROI.

Work closely with Procurement to coordinate marketing-related projects and vendor engagements.

Ensure marketing materials and activities are aligned with brand strategies, guidelines, and policies.

Ensure consistent execution and compliance with Haier Corporate Identity and brand guidelines across all marketing touchpoints.

Prepare timely marketing reports and performance analysis for management review and decision-making.

Job requirements

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

Strong experience in campaign planning and execution, including events, roadshows, product launches, and promotional activities.

Strong communication, coordination, analytical, and project management skills.

Creative mindset with the ability to develop innovative marketing ideas and solutions.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Experience in consumer electronics, home appliances, FMCG, or retail will be an added advantage.

The China-based Haier Group, the world’s largest home appliance manufacturer, has been pioneering a radical management approach over the past decade. “Rendanheyi”, as the model is called, has sparked intense interest in corporate circles, especially since Haier took over GE Appliances in 2016 and reversed its decade-long slump. The successful application of Rendanheyi in a Western company has demonstrated that it can work across cultures and ecosystems.

The word “Rendanheyi” captures the crux of the approach: “Ren” refers to each employee, “Dan” refers to the needs of each user, and “Heyi” refers to the connection between each employee and the needs of each user. The idea is to shrink the distance between employees and users, creating win-win scenarios through co-creation and collaboration.

Haier consists of more than 4,000 microenterprises, which act as separate and self-organised entities. Each micro‑business resembles a start‑up: employees have ownership and are empowered to make their own decisions. With a “zero distance” policy and a customer‑paid salary, employees are accountable directly to users.

With the Rendanheyi model we move away from being like an empire (with a traditional, closed pyramid) to be more like a rain forest (with an open networked platform). Every empire will eventually collapse. A rain forest, on the other hand, can be sustained.

The China-based Haier Group, the world’s largest home appliance manufacturer, has been pioneering a radical management approach over the past decade. “Rendanheyi”, as the model is called, has sparked intense interest in corporate circles, especially since Haier took over GE Appliances in 2016 and reversed its decade-long slump. The successful application of Rendanheyi in a Western company has demonstrated that it can work across cultures and ecosystems.

The word “Rendanheyi” captures the crux of the approach: “Ren” refers to each employee, “Dan” refers to the needs of each user, and “Heyi” refers to the connection between each employee and the needs of each user. The idea is to shrink the distance between employees and users, creating win-win scenarios through co-creation and collaboration.

Haier consists of more than 4,000 microenterprises, which act as separate and self‑organised entities. Each micro‑business resembles a start‑up: employees have ownership and are empowered to make their own decisions. With a “zero distance” policy and a customer‑paid salary, employees are accountable directly to users.

With the Rendanheyi model we move away from being like an empire (with a traditional, closed pyramid) to be more like a rain forest (with an open networked platform). Every empire will eventually collapse. A rain forest, on the other hand, can be sustained.

Perks and benefits Medical, Optical & Dental Miscellaneous allowance Health Screening Parking Parents Leave & Time Off Attractive Performance Bonus & Incentives