Assistant Manager, B2B Marketing

Fiamma Group of Companies; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Fiamma Holdings Berhad seeks a skilled B2B marketing professional to develop and execute integrated plans across four brands. You will align campaigns with business objectives, collaborate with sales and product teams, and manage vendor relationships to maximize lead generation and brand presence in Malaysia.

The role emphasizes AI-enabled content creation, campaign planning and data-driven decision making, with a focus on property developers, architects, designers and corporate clients.

Qualifications

• Bachelor's degree in marketing, business administration or communications.
• 4–6 years of relevant experience in B2B marketing, trade marketing or integrated marketing.
• Experience in home appliances, building materials or related industries is a plus.
• AI-savvy, with proficiency in AI tools to support content creation and planning.
• Strong communication, presentation, analytical and project management skills.

Responsibilities

• Develop and execute integrated B2B marketing plans across four brands.
• Plan and execute B2B marketing initiatives to drive brand awareness and opportunities.
• Create marketing materials, product presentations, proposals and sales enablement tools.
• Drive campaigns targeting developers, architects, designers, contractors and corporate clients.
• Identify cross-brand opportunities and develop strategic partnerships.
• Coordinate digital campaigns, catalogs and promotional materials.
• Collaborate with sales, product management and external agencies.
• Monitor budgets, performance, and competitor activity.

Skills

B2B marketing

Trade marketing

Integrated marketing

Lead generation

Event management

Campaign planning

AI tools

Communication

Project management

Education

Bachelor's degree in marketing, Business Administration, Communications

Tools

Microsoft Copilot

Job description

This role involves developing and executing integrated B2B marketing plans across four brands, aligned with business objectives and brand positioning. You will plan and execute B2B marketing initiatives, including product showcases, industry exhibitions, partner engagement programmes and promotional campaigns to drive brand awareness and generate business opportunities.

Key responsibilities

Develop and execute integrated B2B marketing plans across four brands, aligned with business objectives and brand positioning

Plan and execute B2B marketing initiatives, including product showcases, industry exhibitions, partner engagements programmes and promotional campaigns to drive brand awareness and generate business opportunities

Partner with B2B sales teams to develop marketing materials, product presentations, project proposals and sales enablement tools

Drive marketing initiatives, develop promotional packages, product bundles and campaigns for targeting property developers, architects, interior designers, contractors and corporate clients

Identify cross-brand marketing opportunities and develop strategic partnerships to strengthen market presence

Coordinate digital marketing campaigns, product catalogues, promotional materials and other B2B marketing communications

Collaborate with sales, product management and external agencies to ensure effective campaign execution

Monitor marketing budgets, campaign performance, lead generation and competitor activities to identify opportunities for improvement

About you

Bachelor's degree in marketing, Business Administration, Communications or a related discipline

Minimum 4–6 years of relevant experience in B2B marketing, trade marketing or integrated marketing

Experience in home appliances, kitchen appliances, building materials, property development or related industries is an added advantage

AI-savvy, with proficiency in Microsoft Copilot and other AI tools to support marketing content creation, campaign planning, data analysis and workflow efficiency

Strong understanding of B2B marketing, brand management, event management and lead generation

Proven ability to manage multiple brands, projects and stakeholders simultaneously

Strong communication, presentation, analytical and project management skills

Commercially driven, resourceful and able to work independently in a fast-paced environment

Fiamma Holdings Berhad is a leading name in the consumer electronics, home appliances, and healthcare products industry. Established in 1979, we have grown into a dynamic and diversified company, representing renowned brands such as ELBA, FABER, Tuscani, Rubine, and Haustern. Our commitment to innovation and quality has solidified our position as a trusted household name in Malaysia.

Beyond consumer goods, Fiamma has expanded into property development, healthcare, and industrial trading, demonstrating our resilience and adaptability in a competitive market. Our continued growth is driven by a vision to enhance everyday living through innovative solutions and exceptional service.

Fiamma Holdings Berhad is a leading name in the consumer electronics, home appliances, and healthcare products industry. Established in 1979, we have grown into a dynamic and diversified company, representing renowned brands such as ELBA, FABER, Tuscani, Rubine, and Haustern. Our commitment to innovation and quality has solidified our position as a trusted household name in Malaysia.

Beyond consumer goods, Fiamma has expanded into property development, healthcare, and industrial trading, demonstrating our resilience and adaptability in a competitive market. Our continued growth is driven by a vision to enhance everyday living through innovative solutions and exceptional service.