Product Marketing Manager

Hunters International Sdn Bhd; Kuala Lumpur; On-site; MYR 167,000 - 279,000; Full time

Job summary

Hunters International Sdn Bhd in Kuala Lumpur is seeking a Product Marketing Manager with 5+ years of experience in marketing for consumer electronics or home appliances. You will lead product strategy, lifecycle management, and go-to-market plans, coordinating with R&D, sales, and external partners to drive demand and brand growth.

The role requires strong analytical skills, excellent communication, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in market analysis, sales data interpretation, and marketing strategy development.

Responsibilities

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.
• Manage end-to-end from supply and demand planning until the Go-to-Market execution.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor product performance and recommend improvements based on market feedback.
• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.
• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
• Provide product training and key selling points to sales teams and retail partners.
• Monitor and analyse sales data to identify gaps and improvement areas.
• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
• Ensure brand consistency across all marketing touchpoints.
• Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

Skills

Communication

Presentation

Analytical thinking

Marketing strategy

Education

Bachelor's degree in Marketing

Job description

Job Responsibilities

1. Product Strategy & Planning

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.

2. Product Lifecycle Management

• Manage end-to-end from supply and demand planning until the Go-to-Market execution.
• Manage product introductions, transitions, and end-of-life strategies.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor product performance and recommend improvements based on market feedback.

3. Go-to-Market & Launch Execution

• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.

4. Channel & Sales Support

• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
• Provide product training and key selling points to sales teams and retail partners.
• Monitor and analyse sales data to identify gaps and improvement areas.

5. Consumer Engagement & Brand Building

• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
  
• Ensure brand consistency across all marketing touchpoints.

6. Stakeholder Management & Coordination

• Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

Job Requirement

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficiency in market analysis, sales data interpretation, and marketing strategy development.

Remuneration

MYR 15,000 - MYR 25,000

Working Location

Kuala Lumpur, Malaysia

Consultant In-charge

Kah Wai | [e-mail]