Trade Marketing Executive (Advertising & Promotion)

Sunway Multicare Pharmacy; Selangor; On-site; MYR 56,000 - 89,000; Full time

Job summary

Sunway Multicare Pharmacy in Selangor, Malaysia seeks a Marketing Partnerships Specialist to drive supplier collaborations, funding, and promotional growth. The role focuses on securing co-marketing opportunities, negotiating terms, and managing budgets to maximize brand exposure across outlets.

The ideal candidate will have a Bachelor’s in Marketing or Business Admin, 1–2 years in retail pharmacy or FMCG, and proficiency with Google Analytics, SEO tools, and social media management platforms.

Qualifications

• Minimum Bachelor’s Degree in Marketing, Business Administration, or related field.
• 1–2 years of relevant work experience in retail pharmacy, healthcare, or FMCG preferred.
• Proficiency with marketing analytics and digital marketing tools.

Responsibilities

• Identify and engage suppliers and vendors to secure marketing funding, promotional support, and commercial opportunities.
• Negotiate with suppliers to secure marketing funding, optimize pricing, and identify cost-saving opportunities.
• Build and maintain relationships with suppliers, advertising agencies, media partners, vendors, and community organizations to maximize co-marketing opportunities and brand exposure.
• Manage trade marketing, shopper activation, and promotional campaigns, including contests, roadshows, sampling, and product launches.
• Manage marketing budgets and ensure resources are used effectively against targets.
• Collaborate with Area and Outlet Managers to implement marketing campaigns and planograms across outlets.
• Monitor campaign performance, KPIs, market trends, competitor activities, and store-level performance to identify opportunities for improvement and sales growth.
• Develop and implement strategies with suppliers and internal teams to drive category, brand, and business growth.
• Perform any other duties as assigned by Management.

Skills

Supplier management

Budget management

Campaign planning

Negotiation

Marketing analytics

Education

Bachelor’s Degree in Marketing or Business Administration

Tools

Google Analytics

SEO tools

Social media management tools

Email marketing software

Job description

This role is responsible for sourcing and managing supplier partnerships to secure marketing support, funding, and commercial opportunities, while managing advertising and promotional initiatives to drive brand visibility and business growth.

Key Responsibilities:

• Identify and engage suppliers and vendors to secure marketing funding, promotional support, and commercial opportunities.
• Negotiate with suppliers and vendors to secure marketing funding, optimize pricing, and identify cost-saving opportunities.
• Build and maintain relationships with suppliers, advertising agencies, media partners, vendors, and community organizations to maximize co-marketing opportunities and brand exposure.
• Manage and execute trade marketing, shopper activation, and promotional campaigns, including contests, roadshows, sampling, and product launches.
• Manage marketing budgets and ensure effective utilization of resources in line with approved targets.
• Collaborate with Area and Outlet Managers to implement and maintain marketing campaigns and planograms across outlets.
• Monitor campaign performance, KPIs, market trends, competitor activities, and store-level performance to identify opportunities for improvement and sales growth.
• Develop and implement strategies with suppliers and internal teams to drive category, brand, and business growth.
• Perform any other duties and responsibilities assigned by Management from time to time.

Job Requirements:

• Minimum Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum 1-2 years of relevant work experience within the retail pharmacy, healthcare industry, or FMCG is preferred.
• Proficiency in marketing tools and platforms such as Google Analytics, SEO tools, social media management tools, and email marketing software.
• Creative mindset with the ability to generate fresh and compelling content ideas.
• Strong organizational and time management skills.