Trade Marketing Executive

Yee Lee Group; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Yee Lee Group in Malaysia is seeking a Trade Marketing professional to lead house brands and develop strategies across designated channels. You will collaborate with inter-department teams and distributors to set targets, analyze sales data, and plan activities aligned with business objectives.

You will monitor market trends, manage pricing and promotions, and drive trade fundamentals including merchandising guidelines and POSM implementation.

Qualifications

• Degree holder with relevant background.
• 2–3 years in the consumer goods industry, retailer experience preferred.
• Min 2 years field sales experience in related field is an added advantage.
• Computer literate in MS Office; Excel is essential, Power BI an added advantage.

Responsibilities

• To lead & handle house brand in achieving business objective.
• To work with inter-department and distributors to develop strategies & plans for designated channels.
• Measurement, evaluation & reporting on all activities within the portfolio.
• Work with sales head on target setting and analyze sales data to support growth.
• Sales & market trend analysis to support reporting and activity planning.
• Plan and develop Trade Marketing activities for different channels.
• Lead in driving trade fundamentals including merchandising guidelines and POSMs.
• Accountable for channel execution and monthly briefing of trade programs.
• Monitor progress of trade activities and competitor activity.
• POSM development and supplier management for printing, ensuring market implementation.
• Conduct monthly business reviews with relevant stakeholders.
• Conduct market visits and surveys to identify opportunities and improve availability and price compliance.
• Create and maintain the trade calendar of activities with stakeholders.

Skills

Planning skills

Business acumen

Communication skills

Presentation skills

Commercial savvy

English

Bahasa Malaysia

Chinese / Mandarin (added advantage)

Team collaboration

Independent/work autonomy

Education

Bachelor's degree

Tools

MS Office

Excel

Power BI

Job description

• To lead & handle house brand in achieving business objective.
• To work hand in hand with inter-department and distributors in developing strategies & plans for designated channels.
• Measurement, evaluation & reporting on all activities within the portfolio. Example: To analyse with tracking exercise on measuring the promo effectiveness.
• Work with sales head on target setting. To analyze sales data and propose the right strategies to support sales growth
• Sales & market trend analysis to support reporting and activity planning
• Promotion and Pricing Setting and Analysis. Monthly pricing and promotion tracking in a different channel.
• To plan and develop Trade Marketing activities for different channel. Category review to the assigned key accounts and recommend strategies to enhance category growth.
• To lead in driving trade fundamentals (i.e. establish right merchandising guideline & types of POSMs as according to different channels.)
• Accountable in execution channel, monthly briefing of trade programs to sales team.
• Monitoring and updating progress of trade activities or programs as well as competitor activity tracking.
• POSM Development. Manage suppliers related to printing of POSM in accordance with the timeline. Accountable for POSM needs for all category and ensure the implementation in the market as per communication guideline.
• Conduct monthly business review with relevant stakeholders.
• Conduct market visits and survey to identify opportunities and to improve and uphold standard of availability, price compliance, activation and in-store execution
• Create and maintain the trade calendar of activities working with the relevant stakeholder

Requirements

• Degree Holder
• 2-3 years in the consumer goods industry, retailer experience preferred.
• Min 2 years field sales experience in related field will be an added advantage.
• Computer literate in MS Office applications especially in Microsoft Excel. Power BI will be an added advantage
• Able to work independently with minimum supervision and have strong accountability.
• Working closely with field team to have more insights.
• Proficient in English & Bahasa Malaysia, verbal and written. Able to speak Chinese / Mandarin will be an added advantage.
• Possess planning skills, good business acumen, good communication skills, presentation skills, commercial savvy