Assistant Manager/Senior Executive - Trade Marketing

Sunway Multicare Pharmacy; Selangor; Presencial; MYR 60.000 - 90.000; Tempo integral

Resumo da vaga

Sunway Multicare Pharmacy is seeking an experienced Trade Marketing professional to lead integrated initiatives across our retail network. You will plan activations, promotions and shopper campaigns to boost store traffic, basket size and engagement, while managing budgets and coordinating with vendors for timely execution.

The role requires 3–5 years in Trade Marketing or Category Management, preferably with Pharma or FMCG exposure, and strong communication and analytical skills.

Qualificações

• Bachelor degree in Business, Marketing, Advertising, Mass Communications or related field.
• 3–5 years in Trade Marketing or Category Management preferred.
• Experience in Pharma, FMCG, or Healthcare is an advantage.
• Strong communication, negotiation and presentation skills.

Responsabilidades

• Lead and manage trade marketing plans across Sunway Multicare Pharmacy.
• Develop activations, promotions, and shopper campaigns to drive traffic and sales.
• Coordinate with vendors and suppliers for planning and execution.
• Manage budgets and A&P support aligned with targets.
• Collaborate with Area and Outlet Managers to implement campaigns.
• Monitor campaign performance and provide actionable recommendations.
• Analyze market insights and store data to identify opportunities.
• Build relationships with suppliers for joint marketing initiatives.
• Lead cross-functional teams to deliver projects on time.
• Perform other duties as assigned by Management.

Conhecimentos

Stakeholder management

Negotiation

Presentation skills

Analytical thinking

Team collaboration

Formação

Bachelor degree in Business/Marketing/Related field

Ferramentas

Microsoft Excel

Microsoft Word

PowerPoint

Descrição da vaga

This role is responsible for driving trade marketing initiatives across retail outlets, including shopper activations, promotional campaigns, supplier partnerships, budget management, and campaign performance analysis, to drive store traffic, sales growth, customer engagement, and commercial performance.

Key Responsibilities:

• Lead and manage trade marketing plans and initiatives across Sunway Multicare Pharmacy to drive store traffic, sales, basket size and shopper engagement.
• Develop and execute trade and shopper activations, including contests, roadshows, sampling, new product launches and other strategic promotional activities.
• Work closely with vendors and suppliers to ensure effective planning and timely execution.
• Manage trade marketing budgets and supplier A&P support, ensuring effective utilisation and alignment with approved targets.
• Work closely with Area Managers and Outlet Managers to drive and monitor the implementation of marketing campaigns and promotional plans across outlets.
• Monitor and analyse campaign performance, KPIs and effectiveness, providing actionable recommendations to improve future campaigns.
• Analyse market insights, competitor activities and store-level data to identify business opportunities and drive sales, customer engagement and outlet traffic.
• Build and maintain strong relationships with key suppliers and business partners, and identify opportunities for joint marketing initiatives, trade support and commercial partnerships.
• Lead and coordinate cross-functional stakeholders to ensure smooth execution of trade marketing initiatives and deliver projects within agreed timelines and objectives.
• Perform any other duties and responsibilities assigned by Management from time to time.

Job Requirements:

• Minimum Bachelor Degree in Business, Marketing, Advertising, Mass Communications, or related field.
• Minimum 3-5 years of relevant working experience in Trade Marketing or Category Management is preferred.
• Experience in the Pharma industry, FMCG, Principal or Distributor, Retail or Healthcare will be an advantage.
• Excellent communication, interpersonal, negotiation, and presentation skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
• Strong planning, organisational, commercial and analytical abilities, with good understanding of trade marketing and retail operations.
• Ability to manage multiple projects independently and lead initiatives under tight deadlines.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Possess own vehicle and be willing to travel for work-related purposes.