Senior Trade Marketing Executive [Personal Care]

Randstad Malaysia; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Randstad Malaysia is seeking a Senior Trade Marketing Executive for a well-established multinational FMCG client specializing in personal care and skincare. The role focuses on driving category growth, launching new products, and implementing shopper-centric initiatives to boost sales performance and market presence.

You will collaborate with the Head of Trade Marketing and cross-functional teams to translate strategies into in-market execution, ensuring strong brand visibility across key retail

Qualifications

• Bachelor’s degree in Business, Marketing, or related discipline.
• 2-3 years of FMCG trade marketing or category management experience, preferably in pharmacy, healthcare, or beauty retail channels.
• Strong understanding of brand marketing, shopper behaviour, retail dynamics, and customer engagement strategies.

Responsibilities

• Develop and implement category trade marketing strategies aligned with business objectives and sales targets.
• Collaborate with brand marketing and sales teams to execute new product launches, including channel strategies, launch presentations, product information, sampling activities, and exclusive retail campaigns.
• Strengthen brand visibility and positioning across customer channels and in-store retail environments.
• Plan, execute, and evaluate trade marketing programs to improve shopper engagement, product visibility, and sell-out performance.
• Enhance the planning and execution of trade marketing campaigns by identifying opportunities to improve workflows and operational efficiency.
• Monitor promotional performance and assess ROI to optimize future trade activities and customer-specific initiatives.
• Work closely with internal stakeholders to ensure marketing strategies are translated into effective in-market execution.

Education

Bachelor Degree

Tools

Nielsen Advisor

Retail Shelf Planner

Job description

About the Company

Our client is a well-established multinational FMCG company specializing in personal care and skincare products, with a strong presence in the beauty and healthcare retail market.

About the Role

The Senior Trade Marketing Executive will be responsible for driving category growth and strengthening brand performance across key retail channels. Working closely with the Head of Trade Marketing and cross-functional teams, this role focuses on developing effective trade strategies, launching new products, and implementing shopper-focused initiatives to maximize sales performance and market presence.

Key Responsibilities

• Develop and implement category trade marketing strategies aligned with business objectives and sales targets.
• Collaborate with brand marketing and sales teams to execute new product launches, including channel strategies, launch presentations, product information, sampling activities, and exclusive retail campaigns.
• Strengthen brand visibility and positioning across customer channels and in-store retail environments.
• Plan, execute, and evaluate trade marketing programs to improve shopper engagement, product visibility, and sell-out performance.
• Enhance the planning and execution of trade marketing campaigns by identifying opportunities to improve workflows and operational efficiency.
• Monitor promotional performance and assess return on investment (ROI) to optimize future trade activities and customer-specific initiatives.
• Work closely with internal stakeholders to ensure marketing strategies are translated into effective in-market execution.

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline.
• 2-3 years of experience in FMCG trade marketing or category management, preferably within pharmacy, healthcare, or beauty retail channels.
• Strong understanding of brand marketing, shopper behaviour, retail dynamics, and customer engagement strategies.
• Familiarity with Nielsen Advisor, Retail Shelf Planner, or similar category management tools would be an advantage.
• Previous exposure to sales and marketing functions is an added advantage.
• Strong communication, interpersonal, and organizational skills, with the ability to manage multiple priorities and deliver projects effectively.
• Detail-oriented, proactive, and comfortable working in a fast-paced business environment.

skills

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qualifications

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education

Bachelor Degree