TikTok Malay/Chinese Operations & Content Lead

DEAR DEER BRIDGE SDN. BHD.; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

DEAR DEER BRIDGE SDN. BHD. in Kuala Lumpur is seeking a TikTok Chinese & Malay Operations Specialist to manage our Malay-language account, plan content, and coordinate with hosts and editors to deliver engaging videos.

You will monitor performance, adapt strategies with data insights, and collaborate with local creators and MCN partners to boost views, followers, and sales in the Malaysian market.

Qualifications

• Fluent Malay with strong Chinese communication.
• Basic understanding of TikTok operations and livestream strategies.
• Strong content planning skills with data-driven optimization.
• Proactive, execution-oriented and collaborative.
• Familiar with basic office software; video editing a plus.
• Experience in cross-border e-commerce, social media operations or content marketing preferred.

Responsibilities

• Manage the overall operation of the TikTok Malay-language account, including account positioning, content planning, topics selection, and posting schedule.
• Plan short-form video content, write scripts, and collaborate with hosts and editors to deliver high-quality content.
• Support livestream operations, including livestream promotion, room optimization, product listing, and campaign setup.
• Monitor account performance metrics including views, follower growth, engagement, and conversion; provide regular performance reviews with optimization suggestions.
• Coordinate with local creators, partners, and MCN agencies to execute collaboration projects.
• Track Malaysia TikTok trends, consumer preferences, and competitor activities to support content and sales strategies.

Skills

Malay language

Mandarin Chinese

TikTok operations

Content planning

Data analysis

Team collaboration

Office software

Video editing

Tools

Video editing software

Job description

DEAR DEER BRIDGE SDN. BHD. in Kuala Lumpur is seeking a TikTok Chinese & Malay Operations Specialist to manage our Malay-language account, plan content, and coordinate with hosts and editors to deliver engaging videos.

You will monitor performance, adapt strategies with data insights, and collaborate with local creators and MCN partners to boost views, followers, and sales in the Malaysian market.