TikTok Shop Growth Lead - E-Commerce Operations

HONGTU (M) SDN BHD

Kuala Lumpur

On-site

MYR 100,000 - 156,000

Full time

4 days ago

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Job summary

HONGTU (M) SDN BHD is seeking an experienced TikTok E-Commerce Operations Manager / TikTok Shop Lead to build and scale TikTok e-commerce projects from 0 to 1. You will own shop setup, operations, optimization, and cross-channel traffic growth, including livestreams, affiliates and paid ads.

The role emphasizes data-driven GMV and ROI improvements, plus developing SOPs for scalable growth across brands. 2–3 years' hands-on TikTok Shop experience is preferred, with ownership of e-commerce

Qualifications

2–3 years of TikTok e-commerce / TikTok Shop experience preferred.
Hands-on experience building TikTok e-commerce projects from 0 to 1.
Strong understanding of TSP and TAP operations.
Experienced in TikTok Shop, Affiliate, livestream and e-commerce traffic growth.
Strong understanding of TikTok traffic and conversion logic.
Data-driven, results-oriented with GMV and ROI growth focus.

Responsibilities

Build and manage TikTok e-commerce operations from 0 to 1.
Manage TikTok Shop / Seller Center, including shop setup, operations and optimization.
Develop strategies to grow GMV, traffic, conversion and ROI.
Manage TikTok e-commerce traffic across content, livestream, affiliate/KOL and paid ads.
Develop and optimize TikTok Affiliate / Creator collaborations.
Plan and optimize livestream operations and sales performance.
Analyze GMV, ROAS, CTR, CVR and traffic sources.
Build SOPs and scalable growth strategies for different brands.