Tik Tok Executive

Private Advertiser; Petaling Jaya; On-site; MYR 40,000 - 80,000; Full time

Job summary

Private Advertiser in Malaysia seeks a proactive TikTok Executive to drive growth across TikTok Shop, livestream commerce, and affiliate marketing. You will manage shop operations, optimise campaigns, and nurture creator relationships to turn content into revenue.

Your role involves coordinating livestreams on TikTok and Shopee, analysing performance data, and collaborating with marketing and operations teams to deliver engaging social commerce experiences.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business, E-Commerce, or a related field.
• Minimum 1-3 years of experience in TikTok Shop operations, social commerce, livestream management, e-commerce, or digital marketing.
• Familiarity with TikTok Shop Seller Centre, TikTok Ads, affiliate programmes, and livestream operations.
• Experience managing marketplaces, social commerce campaigns, or creator collaborations is an added advantage.
• Strong understanding of TikTok trends, content formats, user behaviour, and platform algorithms.
• Good analytical skills with the ability to interpret sales and campaign performance data.
• Strong organisational and coordination skills with attention to detail.
• Comfortable working during campaign periods, livestream sessions, and promotional events when required.
• Strong communication and stakeholder management skills.
• Proactive, hands-on, and passionate about social commerce and digital growth.

Responsibilities

• TikTok Shop Management: Manage and optimise TikTok Shop operations, including campaign submissions, pricing updates, product listings, promotions, store decoration, PDP optimisation, inventory monitoring, and marketplace activities to support sales growth.
• Campaign Performance & Analytics: Monitor and analyse key performance metrics including traffic, conversion rate, basket size, sales revenue, advertising spend, ROI, and campaign effectiveness, providing recommendations for continuous improvement.
• Creator & Platform Relationship Management: Build and maintain strong relationships with TikTok key account managers, category managers, affiliates, creators, and influencers to maximise platform exposure and business opportunities.
• Content & Social Commerce Support: Collaborate with marketing and creative teams to support short-form video content planning, campaign execution, promotional activities, and social commerce initiatives that drive engagement and conversions.
• Livestream Operations: Coordinate and execute livestream activities across TikTok and Shopee, including livestream scheduling, promotion mechanics, flash sales, product preparation, and host coordination.
• Livestream Technical Support: Set up, manage, and troubleshoot livestream equipment, ensuring smooth operations before, during, and after livestream sessions.
• Livestream Performance Analysis: Track and report livestream indicators including viewership, engagement, sales performance, attendance, and conversion metrics while identifying opportunities for future optimisation.
• Affiliate Marketing Development: Support the recruitment, onboarding, management, and growth of TikTok affiliates and creators to drive product awareness, engagement, and sales through affiliate marketing programmes.
• Cross-Functional Collaboration: Work closely with E-Commerce, Marketing, Creative, Operations, and external partners to ensure successful campaign execution and achievement of business objectives.

Skills

TikTok Shop operations

Digital marketing

Campaign analysis

Stakeholder management

Content collaboration

Education

Bachelor's Degree in Marketing or related

Tools

TikTok Ads Manager

TikTok Seller Centre

Analytics tools

Job description

Are you passionate about social commerce, livestream selling, and creator partnerships?

We are looking for an energetic and detail-oriented TikTok Executive who is ready to drive growth across TikTok Shop, livestream commerce, and affiliate marketing.

As part of our Sustainable Brands business, you will support sales growth through effective TikTok Shop management, livestream execution, creator collaborations, and campaign optimisation.

If you enjoy working in a fast-paced digital environment and are passionate about turning content, livestreams, and creators into commercial success, we would like to hear from you.

Why does this job exist and why is it critical?

The TikTok Executive is responsible for supporting the growth and performance of our TikTok Shop and social commerce channels through marketplace management, livestream operations, affiliate partnerships, and campaign execution.

This role plays a critical part in driving online revenue, customer engagement, creator collaborations, and brand visibility while ensuring smooth day-to-day operations across TikTok and Shopee livestream channels.

Key Responsibilities

TikTok Shop Management

Manage and optimise TikTok Shop operations, including campaign submissions, pricing updates, product listings, promotions, store decoration, PDP optimisation, inventory monitoring, and marketplace activities to support sales growth.

Campaign Performance & Analytics

Monitor and analyse key performance metrics including traffic, conversion rate, basket size, sales revenue, advertising spend, ROI, and campaign effectiveness, providing recommendations for continuous improvement.

Creator & Platform Relationship Management

Build and maintain strong relationships with TikTok key account managers, category managers, affiliates, creators, and influencers to maximise platform exposure and business opportunities.

Content & Social Commerce Support

Collaborate with marketing and creative teams to support short-form video content planning, campaign execution, promotional activities, and social commerce initiatives that drive engagement and conversions.

Livestream Operations

Coordinate and execute livestream activities across TikTok and Shopee, including livestream scheduling, promotion mechanics, flash sales, product preparation, and host coordination.

Livestream Technical Support

Set up, manage, and troubleshoot livestream equipment, ensuring smooth operations before, during, and after livestream sessions.

Livestream Performance Analysis

Track and report livestream indicators including viewership, engagement, sales performance, attendance, and conversion metrics while identifying opportunities for future optimisation.

Affiliate Marketing Development

Support the recruitment, onboarding, management, and growth of TikTok affiliates and creators to drive product awareness, engagement, and sales through affiliate marketing programmes.

Cross-Functional Collaboration

Work closely with E-Commerce, Marketing, Creative, Operations, and external partners to ensure successful campaign execution and achievement of business objectives.

Requirements to be successful in this position

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business, E-Commerce, or a related field.

Minimum 1-3 years of experience in TikTok Shop operations, social commerce, livestream management, e-commerce, or digital marketing.

Familiarity with TikTok Shop Seller Centre, TikTok Ads, affiliate programmes, and livestream operations.

Experience managing marketplaces, social commerce campaigns, or creator collaborations is an added advantage.

Strong understanding of TikTok trends, content formats, user behaviour, and platform algorithms.

Good analytical skills with the ability to interpret sales and campaign performance data.

Strong organisational and coordination skills with attention to detail.

Comfortable working during campaign periods, livestream sessions, and promotional events when required.

Strong communication and stakeholder management skills.

Proactive, hands-on, and passionate about social commerce and digital growth.