Tik Tok Assistant Manager

Pangu Running; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Pangu Running is searching for a dynamic leader to own our TikTok Shop business across Malaysia and Singapore. You will drive GMV, traffic, and profitability while shaping livestream and content strategies to maximize conversions and ROAS.

In this role, you will recruit and manage affiliates, collaborate with platform partners, and lead campaigns and product planning to ensure peak seasonal performance. English fluency is required; Mandarin is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• 3–5 years of experience in TikTok E-commerce with proven growth of TikTok Shop businesses.
• Strong understanding of TikTok ecosystem: Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, and Shop Operations.

Responsibilities

• Own the overall TikTok Shop business across Malaysia and Singapore, including GMV, traffic growth, conversion, and profitability.
• Develop and execute monthly and quarterly growth strategies to achieve business targets.
• Develop and execute TikTok Live strategies, including livestream planning, product assortment, scripts, promotions, and optimization.
• Coach and evaluate livestream hosts to improve content quality, conversion rates, and sales.
• Recruit, manage, and nurture affiliates, creators, MCNs, and TSP partners to build a high-performing ecosystem.
• Build relationships with TikTok account managers and platform partners to maximize resources and opportunities.
• Develop TikTok content strategies and oversee production of high-performing short-form videos to drive organic growth and sales.
• Plan, execute, and optimize TikTok Shop Ads (GMV Max, VSA, LIVE Ads) to improve ROAS and customer acquisition.
• Lead product launches, platform campaigns (9.9, 11.11, 12.12, etc.), and seasonal promotions to maximize sales.
• Collaborate with product and supply chain teams for product assortment, pricing, and inventory planning.
• Oversee daily TikTok Shop operations and ensure operational excellence across all brands.
• Monitor metrics such as GMV, ROAS, CPA, CAC, conversion rate, and AOV to drive data-driven improvements.
• Monitor TikTok trends, competitor activities, and market developments to identify growth opportunities.
• Lead and develop the TikTok team across livestream operations, affiliate management, content, advertising, and channel operations.
• Establish SOPs, KPIs, and performance standards to drive execution and growth.

Skills

TikTok E-commerce

Leadership

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or E-commerce

Tools

TikTok Shop Ads

Job description

Responsibilities:

• Own the overall TikTok Shop business across Malaysia and Singapore, including GMV, traffic growth, conversion, and profitability.
• Develop and execute monthly and quarterly growth strategies to achieve business targets.

2. Livestream Operations

• Develop and execute TikTok Live strategies, including livestream planning, product assortment, sales scripts, promotional mechanics, and performance optimization.
• Manage, coach, and evaluate livestream hosts to continuously improve content quality, conversion rates, and sales performance.

3. Affiliate & Platform Partnership

• Recruit, develop, and manage affiliates, creators, MCNs, and TSP partners to build a high-performing affiliate ecosystem.
• Build and maintain strong relationships with TikTok account managers and platform partners to maximize platform resources, campaign opportunities, and business growth.

4. Content & Performance Marketing

• Develop TikTok content strategies and oversee the production of high-performing short-form videos to drive organic growth and sales conversion.
• Plan, execute, and optimize TikTok Shop Ads (GMV Max, Video Shopping Ads, LIVE Ads, etc.) to improve ROAS, customer acquisition, and overall business performance.

5. Campaign & Product Planning

• Lead product launches, platform campaigns (9.9, 11.11, 12.12, etc.), and seasonal promotions to maximize sales performance.
• Collaborate with product and supply chain teams to ensure effective product assortment, pricing, and inventory planning.

6. Shop Operations & Performance Analysis

• Oversee daily TikTok Shop operations and ensure operational excellence across all brands.
• Monitor key business metrics, including GMV, ROAS, conversion rate, AOV, livestream, affiliate, and content performance, and implement data-driven improvements.

7. Market & Competitor Analysis

• Monitor TikTok trends, competitor activities, and market developments to identify growth opportunities and implement best practices.
• Lead and develop the TikTok team, including livestream operations, affiliate management, content, advertising, and channel operations.
• Establish SOPs, KPIs, and performance standards to drive execution excellence and business growth.

Requirements:

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum 3-5 years of experience in TikTok E-commerce, with a proven track record of growing TikTok Shop businesses.
• Strong understanding of the entire TikTok ecosystem, including TikTok Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, and Shop Operations.
• Hands-on experience managing TikTok Shop Ads, including GMV Max, Video Shopping Ads (VSA), LIVE Ads, and campaign optimization.
• Strong analytical skills with the ability to interpret business metrics such as GMV, ROAS, CPA, CAC, conversion rate, and AOV to drive business decisions.
• Proven leadership, project management, and cross-functional collaboration skills in a fast-paced environment.
• Experience in sports, footwear, fashion, FMCG, beauty, or consumer electronics is an advantage.
• Fluent in English; Mandarin is an added advantage.