Tiktok E-commerce Operation Specialist

Tec-Do; Kuala Lumpur; On-site; MYR 134,000 - 201,000; Full time

Job summary

LiveLab, under Tec-Do 2.0, is a global e-commerce service provider with a strong TikTok focus. The role covers end-to-end store operations across Shopee, Lazada, and TikTok Shop, with responsibility for strategic TikTok modules and growth targets.

You will own at least one TikTok module as SME, oversee influencer partnerships, and translate performance data into actionable plans while guiding a growing team.

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce or related field.
• 3–5+ years of e-commerce ops experience in Malaysia, with at least 3 years TikTok Shop hands-on.
• Deep expertise in TikTok Shop backend, platform rules, and ecosystem mechanics.
• Led at least two TikTok core modules with measurable GMV growth.
• Managed or co-led a TikTok brand account with strategy ownership.
• Able to translate GMV/CTR/CVR/ROI into strategies.
• Advanced skills in Excel/Sheets; BI tools a plus.
• Fluent in English and Mandarin (Mandarin mandatory for cross-regional work).
• Self-driven, accountable, and able to mentor juniors.

Responsibilities

• Oversee and optimize daily store operations across Shopee, Lazada, and TikTok Shop with a focus on TikTok.
• Lead strategy, execution, and reviews for TikTok's four core modules: Store Operation, Live Streaming, Influencer/KOL, Short Video.
• Own at least one TikTok module as SME and drive growth toward GMV targets.
• Drive product listing optimization and pricing/promotions aligned to traffic/conversion logic.
• Plan and lead TikTok ecosystem campaigns with end-to-end ownership.
• Source and manage TikTok influencers/KOLs for content quality and ROI.
• Provide strategic direction to content and live teams on short video planning and cadence.
• Analyze GMV/CTR/CVR/ROAS and adjust strategies based on data insights.
• Mentor junior team members and share best practices.

Skills

TikTok Shop mastery

GMV optimization

Data analytics

Excel/Sheets

BI tools

Cross-functional coordination

English & Mandarin

Mentoring juniors

Strategic planning

Education

Bachelor's degree in Business/Marketing/E-commerce

Tools

Excel/Google Sheets

BI tools

Job description

LiveLab, under Tec-Do 2.0, is a one-stop global e-commerce service provider dedicated to empowering brands worldwide. With offices in 9 countries - including China, the United States, Malaysia, Indonesia, Thailand, Vietnam, Japan, Mexico, and Brazil - LiveLab has successfully served over 80,000 global clients. Our core services cover livestream operations, advertising management, creative content, and store operations, delivering integrated digital commerce solutions. We are proud partners of leading brands such as L'Oréal Group, HEBE Group, O.TWO.O, Skechers, Vevor, Gmeelan, Huawei, Adidas, Garnier, and more.

Requirement:

• Bachelor's degree in Business, Marketing, E-commerce, or related fields.
• 3-5+ years of e-commerce operations experience in Malaysia, with a minimum of 3 years of hands-on TikTok Shop experience.
• Deep expertise in TikTok Shop backend, platform rules, algorithm logic, and ecosystem mechanics.
• Proven ownership of at least two TikTok core modules with demonstrated, measurable GMV results and growth trajectory.
• Experience independently managing or co-leading a TikTok brand account, including strategy planning and performance ownership.
• Strong data analytics capability - comfortable translating GMV, CTR, CVR, and ROI data into actionable strategies.
• Advanced proficiency in Excel/Google Sheets; experience with dashboards or BI tools is an advantage.
• Proficient in both English and Mandarin (written and spoken) - Mandarin is mandatory for cross-team and cross-regional communication. Malay is an added advantage.
• Self-driven, highly accountable, and able to work independently while mentoring junior team members.
• Strong cross-functional coordination and stakeholder management skills.

Job Scope:

• Oversee and optimize end-to-end daily store operations across Shopee, Lazada, and TikTok Shop, with strategic focus and ownership on TikTok.
• Lead strategy, execution, and performance review across TikTok's four core modules: Store Operation · Live Streaming · Influencer/KOL · Short Video.
• Own at least one primary TikTok module as Subject Matter Expert - setting growth strategy, managing execution, and hitting GMV targets with full accountability.
• Drive product listing optimization (pricing architecture, promotional mechanics, content framing) aligned to TikTok's traffic and conversion logic.
• Plan and lead TikTok ecosystem campaigns - including live stream series, influencer/KOL partnerships, and short video traffic funnels - with end-to-end ownership.
• Source, negotiate, manage, and evaluate TikTok influencers/KOLs, ensuring content quality, delivery timelines, and ROI alignment.
• Provide strategic direction to content and live teams on short video planning, publishing cadence, and live stream support frameworks.
• Analyze and report on performance metrics (GMV, CTR, CVR, ROAS) and proactively refine strategies based on data insights.
• Mentor and guide junior operation team members; share best practices and upskill the team on TikTok ecosystem knowledge.
• Collaborate cross-functionally with marketing, design, logistics, and live teams to ensure seamless campaign execution.
• Handle escalated customer issues and ensure platform compliance standards are consistently met.
• Continuously monitor TikTok ecosystem trends, competitor activity, and platform updates to maintain a competitive edge and identify growth opportunities.