Taipei/Kuala Lumpur Based: Asia iGaming Brand Lead

BettingJobs; Kuala Lumpur; Hybrid; MYR 90,000 - 130,000; Full time

Job summary

BettingJobs is seeking a Brand Supervisor to lead brand performance across Asian markets. The role involves owning strategy through execution, guiding a team of brand specialists, and driving acquisition and retention with data-driven decision making.

The ideal candidate has experience in brand or marketing management within iGaming, strong analytics, and the ability to localise content for regional audiences.

Qualifications

• Experience in brand or marketing management within iGaming, ideally in Asian markets.
• Proven experience supervising or leading a team.
• Strong analytical skills and a data-driven approach to decisions.
• Solid understanding of player acquisition and retention.

Responsibilities

• Oversee brand strategy, positioning and performance across target Asian markets.
• Lead, coach and develop a team of brand executives.
• Plan and deliver acquisition, retention and promotional campaigns.
• Track KPIs, analyse results and optimise activity to hit revenue and player targets.
• Ensure content, promotions and communications are localised and on-brand.
• Work closely with product, CRM, affiliate and compliance teams.
• Experience in brand or marketing management within iGaming, ideally in Asian markets.
• Proven experience supervising or leading a team.
• Strong analytical skills and a data-driven approach to decisions.
• Solid understanding of player acquisition and retention.
• Excellent communication and stakeholder management skills.

Skills

Brand management

Marketing leadership

Data analytics

Campaign management

Stakeholder management

Job description

BettingJobs is seeking a Brand Supervisor to lead brand performance across Asian markets. The role involves owning strategy through execution, guiding a team of brand specialists, and driving acquisition and retention with data-driven decision making.

The ideal candidate has experience in brand or marketing management within iGaming, strong analytics, and the ability to localise content for regional audiences.