Senior Brand Executive (niche industry)

MVC Resources; Kuala Lumpur; Sur place; MYR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Transportation claim

Flexible claim

Overtime claim

Bonus payout based on performance

Résumé du poste

Zohorecruit in Kuala Lumpur, Malaysia seeks a brand and content lead to develop and execute integrated strategies across digital, social, email, and influencer channels.

You will plan, create, and oversee localized content for the Malaysian audience, ensure alignment with brand voice and regulatory standards, manage content calendars and campaigns with influencers, and analyze KPIs to boost engagement and reach.

Qualifications

• 3–5 years in brand, content, or digital marketing.
• Portfolio with Malaysian market campaigns.
• Experience with content creation and social media management.
• Familiarity with local regulations and trends in i-gaming.
• Fluent in English and Bahasa Malaysia.

Responsabilités

• Develop and execute integrated brand & content strategies across digital channels.
• Plan, create, and oversee localized content tailored for the target audience.
• Ensure content aligns with brand voice, compliance standards, and cultural nuances.
• Manage content calendars, campaigns, and partnerships with influencers/affiliates.
• Analyze content performance and KPIs to optimize engagement and reach.
• Collaborate with design, CRM, and compliance teams to deliver consistent messaging.

Connaissances

Brand marketing

Content creation

Social media management

Analytics basics

English

Bahasa Malaysia

Outils

Content management platforms

Description du poste

Kuala Lumpur, Malaysia

• Country Malaysia

Job Description

Key Responsibilities:

• Develop and execute integrated brand & content strategies across digital, social,email, and influencer channels.
  
• Plan, create, and oversee localized content (copy, visuals, video) tailored for thetarget audience.
  
• Ensure all content aligns with brand voice, compliance standards, and culturalnuances.
  
• Manage content calendars, campaigns, and partnerships withinfluencers/affiliates.
  
• Analyze content performance and brand KPIs to optimize engagement andreach.
  
• Collaborate with design, CRM, and compliance teams to deliver consistentmessaging.
  

Requirements

• 3–5 years in brand, content, or digital marketing, preferably within i-gaming,sports betting, or digital entertainment.
  
• Strong portfolio showcasing creative content and campaign work for theMalaysian market.
  
• Experience with content creation, social media management, and basicanalytics tools.
  
• Understanding of local regulations and cultural trends in i-gaming.
  
• Excellent command of English and Bahasa Malaysia (written and spoken).
  
• Able to work independently in a fast-paced environment.
  
• Flexible work hours (employee preference)
• Transportation claim
• Flexible claim
• Overtime claim for required to work overtime on normal working days
  
• Bonus payout based on individual performance and company performance