Brand & Content Lead – iGaming (Malaysia)

UpGrowth HR Sdn. Bhd.

Kuala Lumpur

On-site

MYR 60,000 - 90,000

Full time

14 days+

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Job summary

UpGrowth HR Sdn. Bhd. in Malaysia is seeking a seasoned Brand & Content Specialist to develop and execute integrated strategies across digital, social, email, and influencer channels for the local market.

You will plan, create, and oversee localized content (copy, visuals, video), ensure alignment with brand voice and regulatory standards, and manage calendars, campaigns, and influencer partnerships. Collaborate with design, CRM, and compliance teams to deliver consistent messaging and

Qualifications

3–5 years in brand, content or digital marketing.
Strong portfolio of creative content and campaigns for Malaysia.
Experience with content creation, social media management and basic analytics.
Understanding of local regulations and cultural trends in i-gaming.

Responsibilities

Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.
Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.
Ensure all content aligns with brand voice, compliance standards, and cultural nuances.
Manage content calendars, campaigns, and partnerships with influencers/affiliates.
Analyze content performance and brand KPIs to optimize engagement and reach.
Collaborate with design, CRM, and compliance teams to deliver consistent messaging.