Student Recruitment & Marketing Lead

Tomei; Kuala Lumpur; On-site; MYR 42,000 - 78,000; Full time

Job summary

Gemological Institute of Malaysia (GIM) under Tomei Group is seeking a Sales and Marketing Executive to attract and engage prospective students. You will counsel families, manage enquiries, and drive enrolment targets across digital and on-campus activities.

You will coordinate outreach with partner schools and agencies, plan events, and maintain recruitment records while working with external suppliers to execute campaigns that align with branding standards.

Qualifications

• Diploma or Degree in Business, Marketing, Education, or related field.
• Minimum 1 year of experience in sales, marketing, or recruitment, preferably student recruitment.
• Experience managing agency/school accounts and familiarity with education recruitment cycle and event coordination.
• Strong communication skills (verbal and written).
• Self-motivated, target-driven, and able to work independently.
• Warm, approachable, and professional in student/parent engagement.
• Ability to travel within Klang Valley and across Malaysia.
• Fresh graduate is encouraged to apply.

Responsibilities

• Provide accurate and positive counselling on academic programmes and campus life to prospective students and their parents (face-to-face and via digital platforms).
• Achieve student enrolment targets through lead conversion and follow-ups.
• Support and follow up on enquiries from digital marketing campaigns for enrolment conversion.
• Plan and execute on-campus events and initiatives to enhance student recruitment.
• Maintain accurate records of recruitment activities and admissions processes.
• Plan, prioritise, and attend external outreach activities such as school visits, exhibitions, roadshows, and education fairs.
• Build and maintain relationships with partner schools, agencies, counsellors, and other stakeholders.
• Coordinate visits and promotional efforts to feeder schools.
• Collaborate with external outsources companies to implement promotional campaigns via social media, websites, banners, posters, and printed materials.
• Ensure all outreach and school marketing events align with institutional branding standards.

Skills

Strong communication skills

Self-motivated

Target-driven

Team player

Proficiency in Microsoft Office

Digital communication tools

Willing to travel

Education

Diploma or Degree in Business, Marketing, Education, or related field

Tools

Microsoft Office

Job description

Gemological Institute of Malaysia (GIM) under Tomei Group is seeking a Sales and Marketing Executive to attract and engage prospective students. You will counsel families, manage enquiries, and drive enrolment targets across digital and on-campus activities.

You will coordinate outreach with partner schools and agencies, plan events, and maintain recruitment records while working with external suppliers to execute campaigns that align with branding standards.